Senior Product Marketing Manager

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity  

The manner in which brands connect with consumers is undergoing rapid evolution, presenting a new era of innovation! Adobe is helping marketers transform customer engagement efforts via our portfolio of leading customer engagement applications, including Adobe Journey Optimizer, Adobe Campaign, and Adobe Target.

Adobe is looking for a Senior Product Marketing Manager to join the B2C Customer Journeys Product Marketing team.  This position is a critical member of the team with key responsibilities for growing our business by implementing go-to-market strategies for multiple product offerings. Your responsibilities will entail close collaboration with Product Management, Marketing, Sales, and Partners to enhance business growth.

Examples of programs you will own include product positioning and launch activities, sales play development and enablement, business and competitive analysis and developing and delivering product content via blogs, webinars, training materials, and events.

The ideal candidate possess a record of success in SaaS, software or technology product marketing, delivering measurable results.  You grasp and have a passion for Go-To-Market and can easily progress from strategy to execution. You have the confidence and leadership skills to influence cross-functional teams and thrive in a dynamic, matrixed environment. 

What you’ll do

• Develop deep knowledge of the business and be the expert in market trends, competitive landscape, and market growth drivers
• Empower our sales team to progress deals, through enablement and hands-on coaching
• Compose compelling marketing collateral, including product messaging, case studies, whitepapers, and other materials that resonate with target audiences.
• Build and manage influential sales tools including value calculators, discovery guides, and data sheets
• Launch key product releases and drive adoption via sales, customer and partner activations
• Understand the competitive landscape and train sales to win against competitors
• Develop strategic plans, market positioning, and value propositions
• Be a powerful storyteller with expertise on customer empathy, motivations, and challenges

Requirements

• BS/BA and 5+ years related work experience required, MBA a plus.
• Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysis
• Experience marketing world-class Software-as-a-Service products.
• Strong analytical, written, and verbal communication skills
• Experience presenting to large and small audiences both live and virtual
• Ability to work across organizational lines and influence peers and executives
• Comfortable in a fast paced, dynamic environment
• Highly skilled at critical decision-making
• Experience with marketing automation, campaign management, digital marketing, personalization or email marketing platforms or marketing to marketers a plus.
• Experience marketing and selling to both large enterprises and scaling a high volume/velocity software business a plus

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.