Lead SEO, AEO, and GEO strategy for a B2B Digital Risk Protection category. Build visibility across search engines, AI-generated answers, and review platforms; optimize semantic structure, technical SEO, content, and reputation signals; and connect search performance to leads, revenue, deals, and trust. Develop analytics, test hypotheses, conduct R&D on emerging AI search mechanics, and collaborate with PR, SERM, content, product, and analytics teams.
This is a remote position.
1. Build a search presence for the new category
- Develop an SEO / AEO / GEO strategy for Digital Risk Protection
- Focus not only on traffic, but also on the impact of search on the business (revenue, deals, trust)
- Structure semantics around B2B intent (not ‘what is it’, but ‘how does it affect the business’)
- Build a presence on Google, in AI-generated answers and within the review ecosystem
2. Work with AI search and GEO (Generative Engine Optimisation)
- Optimise content for AI-generated answers (ChatGPT, Gemini, Perplexity)
- Manage how the AI’s interpretation of the company is formed
- Work with entities, sources and citations
- Test hypotheses: how content influences AI search results
3. Focus on meaning, not just SEO
- Contribute to the presentation of case studies, analytics and product pages
- Provide briefs based on intent and business objectives, rather than ‘turnkey’ solutions
- Work in tandem with PR, SERM and content teams
- Build a unified framework: search + AI + media + reviews
4. Build an analytics and growth system
- Set up a metrics system:
- visibility (search + AI)
- branded / non-branded
- impact on leads and deals
- Formulate hypotheses and test them
- Treat SEO as a growth function, not just support
5. Participate in R&D
- Test new approaches in AEO / GEO
- Work with edge-case mechanics (as part of experiments)
- Study how AI responses are generated
- Help us build expertise in a category where we currently have none
Requirements
- 3+ years’ experience in SEO (preferably in B2B or international contexts)
- Understanding of how search engines work and ranking factors
- Experience with semantic core, technical optimisation and content SEO
- Ability to work with SEO tools and analytics systems
- Experience with drop domains, PBNs, outreach and automation (e.g. Zennoposter)
- Systematic thinking and an understanding of SEO as a tool for business growth
- Ability to justify and defend your decisions
- Proactivity and an interest in new search technologies
- Willingness to take responsibility for results
- Desire to develop expertise and explore new approaches to SEO
- Proven experience in SEO within an international environment
The following would be an advantage
- Experience in GEO / AEO
- Experience in SERM / reputation management
- Experience working with the US / EU markets
- Experience working with B2B SaaS / fintech
- Understanding of how review platforms work
- Experience in R&D (tests, experiments, non-standard approaches)
Benefits
- Full-time remote work;
- Flexible working hours, with a focus on results and availability on weekdays from 10:00 to 19:00 Moscow Time;
- Official employment with an international legal entity, with payments in USD or USDT;
- 28 days’ annual leave + 3 additional paid days off each quarter;
- Support, engagement and professional development within the team;
- Internal community, corporate media, professional development and involvement in the company’s growth.
Similar Jobs
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Leads strategic go-to-market initiatives for ServiceNow’s CIO solutions portfolio, converting strategy into scalable sales plays, playbooks, messaging, enablement, and pipeline-generating programs. Partners across product, marketing, alliances, customer success, and industry teams to improve solution adoption, attach rates, pricing, positioning, and co-sell execution. Uses buying-propensity signals to prioritize accounts and supports strategic deals, executive engagements, customer workshops, and industry events.
Top Skills:
AICloud ComputingIt Asset ManagementItomItsmSaaSServicenow
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Leads global go-to-market execution for ServiceNow’s Portfolio Management product portfolio. Responsibilities include developing sales plays, driving pipeline and contract value, scaling CIO motions, increasing portfolio management attach and expansion, refining solution messaging, enabling partners, supporting strategic deals, engaging executive customers, and coordinating cross-functional teams across regions. The role also monitors market trends and represents the company at industry events and executive forums.
Top Skills:
AgileCloudProject And Portfolio Management (Ppm)SaaSServicenowValue Stream Management
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Leads global go-to-market execution for ServiceNow’s Asset Management portfolio. Develops sales plays, CIO motions, messaging, partner strategies, pricing and positioning to increase pipeline, adoption, attach rates, and contract value. Partners across sales, product, marketing, channels, and industry teams, supports strategic deals, engages executive customers, enables field teams globally, tracks performance, and represents the company at industry forums.
Top Skills:
Cloud ComputingFinopsSaaSServicenow
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
