Social Content Specialist, Meta (Weekends)

Primary Responsibilities

• Create weekend Facebook content using the Company’s existing talent library, including long-form videos, podcast episodes, prior posts, and still images.

• Edit short-form video clips, design image posts using templates and visual performance trends, and write original text posts that align with the Company’s voice.

• Manage the weekend publishing pipeline, including titles, post copy, images, tagging, categorization, and scheduling for weekend and overnight coverage.

• Serve as the Company’s active Facebook presence while the broader Social team is offline, publishing independently within established brand and editorial guidelines.

• Exercise sound editorial judgment around breaking news and sensitive topics, holding posts and escalating concerns to the Platform Manager when appropriate.

• Analyze content performance, including click-through rates, watch time, completion rates, follower growth, saves, and shares, to identify opportunities for improvement.

• Test thumbnails, headlines, and posting times, and deliver weekly recaps highlighting results and recommendations for further testing.

• Stay current on Facebook features, format changes, and content trends; follow Company brand and data compliance guidelines, flag outdated guidance, and support additional duties as assigned.

Experience & Requirements

• 1–3 years of experience creating and publishing content for brand or talent channels on platforms such as Facebook, Instagram, or TikTok, or equivalent work experience.

• Proficiency with video editing and graphic design tools, such as Adobe Premiere Pro and Canva.

• Working knowledge of Meta Business Suite for content scheduling and publishing.

• Strong understanding of Facebook’s algorithms, content formats, and platform best practices.

• Excellent writing, grammar, and organizational skills, with strong attention to detail.

• Sound editorial judgment and the ability to work independently with minimal supervision, including in a remote environment.

• Reliable high-speed internet and a dedicated workspace for remote work.

• Availability during designated weekend coverage hours in Central Time.