Develop and execute social media strategy across major platforms, maintain content calendars, edit platform-specific video/photo content, manage daily posting and community engagement, track analytics/KPIs, and mentor two high-school interns across Gimme Swag and New Dawn brands.
This is a remote position.
About the Role
We are seeking a versatile and strategic Social Media Generalist to lead the social presence of our client, a global brand in the creator economy focused on gamers, content creators, influencers and collectors. The ideal candidate will also manage the Pinterest presence for another client, a craft whiskey and bourbon distiller
This role requires a hybrid skill set: you must be able to develop high-level strategy and content calendars while also executing edits, managing community engagement, and overseeing the work of junior interns. You will report directly to the founder and work closely with high school interns in Texas and New York who handle raw content creation.
Key Responsibilities
Strategy & Planning
- Develop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest.
- Create and maintain a rolling content calendar (target: 2–3 posts per week per platform).
- Establish baseline KPIs and reporting structures to track growth and engagement.
- Manage the Pinterest strategy for New Dawn.
Research & Trend Analysis
- Conduct proactive social media research to identify emerging trends, viral moments, and competitor activity.
- Provide actionable strategic insights beyond basic summaries; analyze why certain content performs well and how we can leverage these trends for our brands.
Content Management & Editing
- Curate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts).
- Proficiently use editing tools such as CapCut, Adobe Premiere/Rush, or AI-assisted editing tools.
- Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn.
- Manage the Pinterest execution for New Dawn.
Community & Platform Management
- Manage daily posting schedules across all priority platforms.
- Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche.
- Monitor analytics weekly to identify trending topics and adjust strategy accordingly.
Work with Interns
- Guide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture.
- Maintain flexible, informal communication channels to ensure steady workflow.
Requirements
- Experience: 3+ years in social media management, preferably with brands in the creator economy, gaming, or lifestyle sectors.
- Platform Expertise: Deep understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord. Experience with Pinterest is a plus.
- Technical Skills:
- Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar).
- Comfortable using AI tools for content ideation or workflow efficiency.
- Ability to pull and interpret social media analytics data.
- Strong research skills with the ability to synthesize social listening data into strategic recommendations.
- Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar).
Soft Skills
- Self-starter who can operate independently with weekly check-ins.
- Strong written English skills (native or near-native fluency required).
- Adaptable tone: Can switch between Gen-Z/Gamer vernacular and professional/lifestyle tone.
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