Social Media Strategy Manager (B2B SaaS)

NiCE is seeking a creative and results-driven Social Media Manager to join our global social media team and help grow and strengthen our digital presence. This role sits at the intersection of storytelling, data-driven marketing, and social media strategy.
You will help manage NiCE’s social presence across LinkedIn, X, YouTube, and emerging platforms, translating our AI leadership and CX innovation into compelling content that engages practitioners, senior decision makers, analysts, and the broader enterprise technology community.
This is a high-visibility role within the Global Brand & Content team, working closely with Product Marketing, PR, Demand Generation, Analyst Relations, and executive leadership.

What You’ll Do

• Develop and execute a global social media strategy aligned with NiCE’s AI-first positioning and CXone narrative.
• Manage the global social editorial calendar across LinkedIn, X, YouTube, and emerging platforms.
• Promote research, reports, product launches, and thought leadership across social channels.
• Partner with marketing teams to support product launches, analyst recognition, and major events including NiCE World.
• Drive executive and employee advocacy on social platforms, partnering with leadership and subject matter experts to amplify thought leadership and industry conversations.
• Develop programs that encourage employees, partners, and community members to participate in social storytelling.
• Build relationships with CX influencers, and industry communities.
• Monitor social performance and optimize campaigns using social intelligence tools.
• Collaborate with design, PR, and marketing teams to produce engaging visuals and video content.
• Engage with industry conversations, analysts, customers, and practitioners to build NiCE’s voice within the CX and AI community.
• Monitor social performance, competitive landscape, and industry conversations to identify opportunities and optimize strategy.

• 4+ years of experience in social media management, ideally in B2B technology or SaaS.
• Proven track record growing engagement, reach, and audience for enterprise technology brands.
• Strong understanding of LinkedIn as a B2B channel and experience with major social platforms.
• Experience with social media management and analytics platforms such as Sprinklr, Brandwatch, Hootsuite, or similar tools.
• Strong editorial and storytelling skills.
• Data-driven mindset and experience analyzing performance metrics.
• Experience working with global marketing teams.

• Experience marketing AI, CX, contact center, or enterprise cloud technologies.
• Experience supporting major events, product launches, or analyst recognition campaigns.
• Experience working with social analytics and listening tools to uncover audience insights and inform content strategy.
• Familiarity with influencer or advocacy programs.
• Basic video editing or motion content experience.

• Consistent growth in engagement, reach, and share of voice across social channels.
• A structured global social editorial calendar supporting launches, campaigns, and events.
• Increased thought leadership visibility for NiCE executives and experts.
• Strong social amplification of major events including NiCE World.
• Social reporting focused on business impact and audience quality.

You’ll be joining NiCE at a pivotal moment — a reinvigorated brand, an AI-first vision, and a rapidly expanding global presence. Social media plays a critical role in how NiCE communicates innovation and leadership to the market.