Digital Community Manager

Description

We are seeking a strategic and hands-on Digital Community Manager to revitalize and scale our customer community across owned and external platforms. This role will own engagement, content, and community experience across our existing on- domain community platform as well as third-party channels such as Reddit and other industry forums. 

You will play a critical role in turning our digital community into a high-value destination for engineers and technical users—driving engagement, improving support outcomes, and ensuring our content is optimized for both human users and AI-driven discovery. 

In This Role, Your Responsibilities Will Be:

Community Strategy & Growth 

• Own and evolve the end-to-end community strategy, partnering closely with the social media team, marketing, product, and customer success to strengthen audience engagement across the digital ecosystem. 
   

• Develop programs to increase engagement, including discussion prompts, gamification, expert sessions, and user-generated content  

• Identify and re-engage inactive users through targeted campaigns and lifecycle programs  

• Define community value propositions and ensure clear differentiation vs. external forums (e.g., Reddit)  

Engagement & Moderation 

• Act as the primary “host” of the community—stimulating conversations, moderating discussions, and ensuring a high-quality experience  

• Respond to user questions or route them to internal SMEs to ensure timely, accurate answers  

• Build and enforce community guidelines and maintain a consistent brand voice  

External Community Presence (Reddit & Forums) 

• Develop and execute a strategy for engaging in external communities (e.g., Reddit, engineering forums) in coordination with the Social Media Team. 

• Monitor conversations related to test & measurement, automation, and relevant tools/ecosystems  

• Participate authentically in discussions to provide technical value—not just promotion  

• Identify opportunities to bring external users into owned community experiences  

Content & AI-Optimized Responses 

• Create and curate high-quality community content—including posts, articles, and discussion threads—in partnership with the global creative team and social media team to ensure brand consistency, alignment, and audience engagement across channels. 

• Translate complex technical topics into clear, structured, and searchable responses  

• Ensure responses are optimized for discoverability by search engines and LLMs (clear answers, context, keywords, citations where relevant)  

• Build scalable content loops (e.g., turning community Q&A into SEO or help center content)  

Programs & Advocacy 

• Launch and  manage community programs such as ambassadors, champions, or super users  

• Design recognition systems (badges, leaderboards, featured members) to reward engagement  

• Foster customer advocacy and peer-to-peer technical support  

Analytics & Insights 

• Own community KPIs (engagement, retention, response time, deflection, contribution rates)  

• Build dashboards and deliver regular insights to marketing, product, and support teams  

• Translate community feedback into actionable product and business insights  

Cross-Functional Collaboration 

• Partner with Product, Support, and Marketing to ensure community is integrated into the customer journey  

• Work closely with the Head of Social Media and cross-functional communications teams to align community and social initiatives, share upcoming priorities, and identify opportunities for coordinated engagement and amplification. 

• Collaborate on product launches, feedback loops, and customer education initiatives  

• Help scale processes for routing technical questions and surfacing insights internally  

Who You Are:

You introduce new ways of looking at problems.  You partner with others to get work done.  You are confident under pressure.

For This Role, You Will Need:

• 4–8+ years in community management, social media, or digital engagement roles (preferably in B2B or technical industries)  

• Proven experience growing and/or revitalizing an online community  

• Experience engaging in third-party platforms like Reddit, LinkedIn, or engineering forums  

 Hands-on experience with NI products or the Test & Measurement Industry 

• Familiarity with test & measurement workflows, automation systems, or engineering use cases

• Strong writing and communication skills (clear, helpful, and structured responses)  

• Ability to simplify complex technical topics without losing accuracy  

• Deep understanding of how to drive engagement—not just moderate  

• Data-driven mindset with experience tracking and optimizing community metrics  

• Familiarity with community platforms (e.g., Discourse, Khoros, Gainsight, Slack)  

• Understanding of SEO and/or how content surfaces in AI/LLM tools  

• Naturally curious and empathetic—focused on user needs  

• Comfortable being both strategic and hands-on  

• Strong sense of ownership and bias for action  

• Able to balance community as a support channel vs. a value-driven engagement channel  

Preferred Qualifications That Set You Apart:

• Background in engineering, test & measurement, or developer ecosystems  

• Experience with technical communities (e.g., engineering forums, open-source communities)  

• Experience creating technical content, tutorials, or documentation  

• Familiarity with automation or AI tools for content and moderation 

 Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives, because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results. 

We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, profit sharing retirement, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave. 

Work Authorization:

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible.