Software Engineer, Growth

Available Locations: Hybrid - Austin, Atlanta, Denver, Washington D.C., Toronto
About the Department
The Growth Engineering team is responsible for architecting and delivering world-class, cohesive product experiences that drive user activation, adoption, and scale for millions of Cloudflare self-service customers. We focus on continuous, thoughtful optimization of the customer journey, from initial acquisition and onboarding through product adoption. Our core mission is to empower users to get what they need faster and to provide a platform that enables the next level of growth for Cloudflare by allowing users to adopt and expand their product usage through fantastic in-product experiences.
About the Role
We are looking for an experienced, product-minded front-end or full-stack engineer to join our Product Growth team. This role is a hybrid of product engineering and growth focus, requiring deep technical expertise in building large-scale, high-performance applications, a strong foundation in system design, and a keen eye for crafting delightful user experiences. The ideal candidate will translate product vision into polished, performant code that directly impacts key business metrics. You must care deeply not only about the quality of your code and the system's architecture but also about the end-to-end customer experience and enhancing developer productivity. You will be instrumental in evolving our self-service properties to better serve our customers and drive measurable growth.
We are also strong believers in dog-fooding our own products. From cache configuration to Cloudflare Access, Cloudflare Workers, and Zaraz, these are all tools in our engineer's tool belt, so it is a plus if you have been a customer of ours, even as a free user.
The Software Engineer, Growth will be responsible for the following:

• Technical delivery of customer-facing UI experiences intended to accelerate user acquisition, engagement, and retention through data-informed strategies.
• Collaborate closely with product, design, and stakeholders to define key outcome measurements, roadmaps, and feature specifications.
• Execute engineering projects across the product lifecycle, from conceptualization through production deployment.
• Architect scalable frontend solutions and build features end-to-end (front-end, back-end, IaC, system design, debugging, and testing).
• Contribute to increasing developer productivity, improving code quality, and enhancing application performance and security across our core properties.
• Work closely with cross-functional teams to ensure all product experiences are compliant and adhere to our trust and safety principles.

Examples of desirable skills, knowledge and experience

• Comfort with building reusable SDKs and high-quality UI components with TypeScript/JavaScript required. Comfort/familiarity with other languages (Go/Rust/Python) a plus.
• Experience building with high-scale serverless systems like Cloudflare Workers, AWS Lambda, Azure Functions, etc.
• Full stack expertise for backend-for-frontend and other similar applications to help keep the team moving with minimal cross-team dependencies is a big plus
• Strong knowledge of HTML, CSS, and modern JavaScript/TypeScript ecosystems.
• Experience in design and development of interfaces and features that optimize for business KPIs, including user onboarding, feature adoption, and overall product experience.
• Experience working with and/or designing RESTful APIs.
• Familiarity with commercial analytics systems (Adobe Analytics, Google Analytics, etc) a plus.
• Strong foundation in system design, balancing engineering excellence with visual aesthetics, and an ability to translate design vision into polished, performant code.
• Experience with building tools and frameworks to improve developer productivity.
• Experience with the responsible use of modern AI and LLM augmented workflows.
• Desire to work in a fast-paced environment.

Compensation
Compensation may be adjusted depending on work location.

• For Colorado-based hires: Estimated annual salary of $136,000 - $167,000
• For Washington DC hires: Estimated annual salary of $150,000 - $206,000

Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave