Manages retail execution and brand performance across a regional territory. Conducts on-site assessments, coaches independent dealers, improves brand compliance and merchandising, supports promotional and branded credit card programs, implements business initiatives, and builds trusted retailer relationships. The role requires independent territory management, influence without direct authority, strong communication, and regular regional travel.
At World Fuel, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.
World Fuel is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Retail Operations & Brand Performance Manager (Field‑Based)
Location: Kansas City, MO — Field‑based with regional travelOwn the Territory. Elevate the Brand. Drive Retail Performance.
Location: Kansas City, MO — Field‑based with regional travelOwn the Territory. Elevate the Brand. Drive Retail Performance.
World Fuel is looking for a Retail Operations & Brand Performance Manager to help elevate execution, consistency, and performance across our branded retail network. This is a field‑based role with real ownership of a defined territory, partnering directly with independent dealers to improve store execution, brand compliance, and customer experience.
You will act as a trusted advisor and execution leader, working hands‑on with retail partners to drive measurable improvements—not just check boxes.
If you enjoy being in the field, influencing outcomes, and seeing the direct impact of your work, this is an excellent opportunity to grow your career in retail operations, brand execution, or sales leadership.
What You’ll DoRetail Execution & Brand Performance- Own retail execution across your assigned territory, ensuring brand image, merchandising, and operational standards are consistently met.
- Conduct on‑site assessments and coach retailers on improvements to PMPS and brand compliance metrics.
- Proactively identify execution gaps and partner with dealers to drive improvement.
- Build strong, trusted relationships with independent retail partners.
- Guide retailers on improving operational discipline, customer focus, and long‑term brand readiness.
- Champion available marketing, promotional, and branded credit card programs to support retailer success.
- Execute retail business plans and ensure on‑time implementation of programs and promotions.
- Support rollout of supplier initiatives and branded performance programs.
- Maintain strong performance evaluations from leadership and field management.
- 1–3 years of experience in a field‑based retail, sales, customer support, or operations role.
- Strong communication and relationship‑building skills.
- Comfortable working independently while managing multiple priorities.
- Proven ability to influence without direct authority.
- Willingness to travel regularly within a 50‑mile radius of your territory.
- Bachelor’s degree (recent graduates encouraged to apply).
- Experience in retail operations, territory management, or field support roles.
- Exposure to energy, commercial, or industrial sectors is a plus (not required).
- Directly influence retail performance and brand execution in your market.
- Enjoy autonomy, daily variety, and hands‑on ownership of your territory.
- Clear growth pathways into retail operations leadership, sales, or brand management.
- Competitive compensation with performance‑based upside.
Apply today to join World Fuel and play a key role in strengthening our branded retail network.
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World Fuel Services, Inc.
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