Specialist, Paid Social

The Opportunity

The Paid Social Specialist supports the execution, optimization, and reporting of paid social campaigns for some of the world's most recognized luxury, fashion, and beauty brands. Working closely with strategists and senior team members, this person plays an important role in bringing media strategies to life across platforms including Meta, TikTok, Pinterest, Snapchat, and YouTube, ensuring campaigns are launched accurately, budgets are managed responsibly, and performance insights inform ongoing optimization.

We're looking for someone who is highly organized, detail-oriented, and passionate about delivering exceptional work. Someone who takes ownership of their responsibilities, can effectively manage multiple priorities and deadlines, and approaches challenges with curiosity, resourcefulness, and a continuous improvement mindset.

Success in this role requires strong attention to detail, effective communication, and a collaborative approach. This person will be part of a supportive, high-performing team that values accountability, knowledge sharing, and professional growth.

What you’ll do:

• Build, launch, and optimize paid social campaigns across major platforms including Meta, TikTok, Pinterest, Snapchat, and YouTube, ensuring accurate setup, targeting, creative implementation, and tracking.
• Monitor campaign performance and budget pacing, implementing optimizations and proactively identifying opportunities or potential issues in collaboration with senior team members.
• Perform thorough quality assurance across campaign builds, creative assets, tracking, and reporting to maintain a high standard of accuracy and execution.
• Support weekly, monthly, and ad hoc reporting by pulling data, analyzing performance trends, and contributing insights and recommendations that help inform campaign strategy.
• Collaborate with strategists and cross-functional partners on campaign planning, creative testing, and ongoing optimization initiatives, while participating in client meetings and communicating executional updates as appropriate.
• Stay informed about paid social platform developments, emerging trends, and industry best practices, proactively seeking opportunities to expand knowledge and strengthen technical skills.

Who will love this role:

• A highly organized, detail-oriented individual who takes pride in accuracy and can effectively manage multiple projects, priorities, and deadlines.
• A curious, analytical problem-solver who enjoys working with data, asking thoughtful questions, and identifying opportunities for improvement.
• A proactive, collaborative teammate who communicates clearly, takes initiative, and enjoys contributing to a supportive, high-performing team.
• Someone with a genuine interest in social media, luxury, fashion, and beauty, and an understanding of how creative content and consumer trends influence brand engagement.
• A motivated, growth-oriented professional who welcomes feedback, embraces new challenges, and is committed to continuously developing their paid social expertise.

You should have:

• 1+ years of professional experience in marketing, advertising, social media, or a related field; previous hands-on paid social experience is a plus.
• Familiarity with major social media platforms including Meta, TikTok, Pinterest, Snapchat, and YouTube, with an interest in developing paid advertising expertise.
• Exceptional attention to detail and strong organizational skills, with demonstrated ability to manage multiple priorities, maintain accuracy, and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Excel and/or Google Sheets, including data organization, basic analysis, and reporting.
• Strong analytical and critical thinking skills, with the ability to interpret data, identify trends, and communicate observations clearly.
• Excellent written and verbal communication skills, with the ability to collaborate effectively, communicate professionally, and proactively seek clarification when needed.
• A self-motivated approach to learning, openness to feedback, and the ability to take ownership of assigned responsibilities.
• Previous experience with paid social advertising platforms and relevant certifications (Meta Blueprint, TikTok Media Buying, Google Analytics, etc.) are preferred but not required.