Sr Director of Marketing - Remote in MN

Requisition Number: 2363255
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together
As part of our large Fortune 100, we are seeking a dynamic, growth-minded individual to drive the marketing growth agenda to support our Government Programs agent business. The leader will work within the business, and work externally with agents and brokers, become immersed in the products, culture and market dynamics, across leadership, sales, product and finance, to ideate, promote and deploy innovative and practical marketing and business strategies. The leader will be charged with increasing the impact of marketing, resulting in efficient growth and net membership, reputation and partnership gains, while increasing differentiation in an evolving market.
As part of the advancements and to build scale, the leader will integrate marketing functions from Government Programs Marketing and Agent Experience to build sustainable operations.
With a balance of an analytical mindset and ability to swiftly navigate a matrixed organization, the right candidate will have demonstrated results-based growth and retention strategies translating to timely and successful execution with incisive marketing performance management.
If you are located in Minnesota, you will have the flexibility to work remotely* as you take on some tough challenges. For all hires in the Minneapolis area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:

• Drive growth-based marketing and business development based on challenges and opportunities
• Serve as 'Agent marketing and experience' contact with leadership, sales, product, finance within LOB
• Identify, develop and drive strategic, multi-vehicle marketing campaigns national to local, to support consumer and agent sales
• Analyze data and performance to drive recommendations to support growth agenda and ROI
• Integrate and leverage capabilities of Government Programs (GP) Marketing and Experience based on MBOs and expectations
• Collaborate with GP Marketing to align objectives, operations and marketing priorities
• Accountable for growth and marketing attributed goals for line of business
• Responsible for maintaining a pulse on the business and marketplace
• Actively communicate marketing and business status updates with business and GP Marketing

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:

• 5+ years planning and executing business development/marketing growth strategies with performance accountabilities
• 5+ years managing teams that foster an effective performance-minded, relationship-based culture
• Experience navigating hierarchical and consensus-heavy organizations to achieve desired outcomes

Preferred Qualifications:

• Excellent quantitative skills matched with an equal ability to communicate synthesized insights and implications to leaders
• Marketing, sales and product background in a highly-regulated industry

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $159,300 to $273,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.