Sr. Lifecycle Marketing Manager (CRM)

As Realtor.com+ scales, the gap between initial user acquisition and true product adoption represents a significant opportunity for long-term product stickiness and revenue growth. We're hiring a Sr. Lifecycle Marketing Manager to serve as the operational and strategic lead for user retention. This role will own the end-to-end messaging journey within Intercom, ensuring every user is systematically guided toward the high-value actions that define a successful Realtor.com+ experience.

What You'll Do: This is a hands-on strategic role responsible for building and optimizing the communication layer of the product.

• Campaign Architecture: Design and build automated "always-on" messaging series in Intercom (Email & In-App) triggered based on user behavior.
• Funnel Optimization: Manage the "Activation Funnel" by creating and iterating on engagement series for three key actions (Inviting Clients, Creating Searches, Scheduling Tours); moving users from sign-ups to engaged power users and establishing recurring frequency of use.
• Cross-Functional Integration: Partner directly with Product and Engineering to align marketing lifecycle messages with automated system alerts, ensuring a single, cohesive voice for the brand; Collaborate with Product teams during the pre-launch phase of releases and enhancements to architect the necessary user communications strategy. Partner with the core CRM team to ensure communications to consumers within the RDC+ environment are treated uniquely from other consumer categories.
• Agile Execution: Rapidly deploy one-off communications for product feature releases, bug fixes, or time-sensitive business milestones.
• Continuous Testing: Run A/B tests on copy, timing, and channel (Email vs. In-App) to constantly improve conversion rates toward adoption.

How We Work: 

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You Bring:

• 8+ years of relevant marketing experience and product management experience.
• Bachelor’s degree (or equivalent experience); advanced degree a plus.
• Experience with email and push notification channels, and in-product surfaces (sites, apps, pop-ups).
• Previous CRM strategy experience ideally in an omnichannel environment (experience in multiple channels—email, web, and app preferred).
• Experience leveraging consumer segmentation to drive business outcomes.
• Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact, including revenue growth and increased customer lifetime value.
• Ability to think like a business owner, considering profitability, market dynamics, competitive positioning, and long-term growth.
• Analytical rigor and curiosity — skilled in interpreting data, forming hypotheses, and driving actionable insights.
• Sharp business acumen: able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals.
• Ability to translate complex data or strategic rationale into compelling stories for both senior stakeholders and peers.
• Comfortable operating in fast-paced, dynamic environments with complex cross-functional dependencies.
• Deep technical and analytical skills to design solutions that help frame a positive user journey and a track record of working closely with Product and Engineering teams to implement them. 
• Familiarity with CRM tools (hands-on experience with Braze or Cordial a plus), personalization stacks, and database management approaches.
• Top-notch project management skills with emphasis on driving projects and target launch dates in a collaborative way

How We Reward You:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location