Lead global digital marketing efforts to increase brand awareness and demand for Shield AI's products, while managing a diverse marketing team. Develop strategies encompassing SEO, SEM, and paid media programs, and collaborate with various teams to ensure effective digital campaigns fail.
Founded in 2015, Shield AI is a venture-backed deep-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include the V-BAT and X-BAT aircraft, Hivemind Enterprise, and the Hivemind Vision product lines. With nine offices and facilities across the U.S., Europe, the Middle East, and the Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.
Shield AI is seeking a proven digital marketing leader to build and lead a world-class global digital marketing team that works alongside the field marketing team to drive awareness of the Shield AI brand, and to generate demand for Shield AI’s aircraft and software products globally. This leader will own the design and execution of Shield AI’s digital integrated campaign strategy, bringing to life our mission to protect service members and civilians with intelligent systems. The ideal candidate is a builder and operator — someone who is just as comfortable with day-to-day operations as they are with building and scaling global teams. They have a deep understanding of different regional markets and can deliver high-impact digital experiences that rival the best in the tech industry.
What you'll do:
- Build a team globally to develop regionally adapted but globally cohesive digital marketing strategies across key markets
- Develop an always-on digital marketing program built on SEO/GEO and SEM strategies to clearly establish Shield AI as the leader in our space
- Develop high impact paid media programs across social, radio, OOH and other channels to establish Shield AI’s brand among key constituents in the market
- Partner closely with the Field Marketing team to support Shield AI’s presence at key industry tradeshows with digital marketing campaigns that reinforce our message and thought leadership through an omnichannel approach
- Partner closely with the Website team and Strategy & Operations to ensure a fully trackable/measurable digital marketing funnel
- Partner closely with Product Marketing team to inform their development of content that supports Shield AI’s digital marketing efforts, and the amplify messaging for key launches using digital channels
- Design the digital marketing components of a cohesive ABM program for strategic accounts in collaboration with the BD and Field Marketing teams
Required qualifications:
- 10+ years of experience leading digital marketing for brand awareness and demand generation. Diverse experience in B2B AND B2C contexts is preferred.
- 5+ years of experience in digital marketing to support field marketing teams / events
- 3+ years of building and managing global teams
- Proven success building and scaling global marketing teams with measurable business outcomes.
- Track record of producing high-production, brand-defining digital experiences on par with leading tech innovators.
- Strong understanding of regional market nuances and how to adapt messaging and execution accordingly.
- Exceptional leadership grounded in humility, curiosity, kindness, and decisiveness, with a reputation for building trusted, high-performing teams and partnerships.
- Passion for technology that protects freedom and human life.
Full-time regular employee offer package:
Pay within range listed + Bonus + Benefits + Equity
Temporary employee offer package:
Pay within range listed above + temporary benefits package (applicable after 60 days of employment)
Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information.
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Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
Top Skills
Digital Marketing
Sem
Seo
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