The Sr. Marketing Manager leads strategic marketing efforts, manages a Marketing Manager, and ensures alignment with growth objectives. Responsibilities include oversight of segment, partner, and product marketing, fostering team development, and executing marketing strategies to drive measurable impact.
Position Purpose
We’re looking for a strategic, hands-on Senior Marketing Manager who thrives as a collaborative team player. This role is responsible for shaping how we position, launch, and grow our solutions across key segments — with a strong focus on driving lead generation and building measurable sales pipeline.
Reporting to the VP, Strategy & Growth Marketing, this role will own marketing strategy and execution across several segments. You’ll operate with a portfolio-level mindset, ensuring our messaging, go-to-market plans, and campaigns are aligned to company growth priorities and revenue goals.
The ideal candidate blends strategic thinking with strong execution, brings experience in complex or regulated industries, and knows how to turn market insight into marketing programs that generate demand and accelerate growth.
What Success Looks Like
- Clear, differentiated positioning across segments, partners, and products
- Strong alignment between growth strategy and marketing execution
- Measurable contribution to pipeline growth, adoption, and market expansion
- High-impact collaboration with sales, product, and partner teams
- Marketing programs that generate qualified leads and support revenue outcomes
Key Responsibilities
1. Strategic Marketing Leadership
- Partner closely with the VP, Strategy & Growth Marketing to define and execute marketing strategies that support company growth goals
- Own the strategic roadmap for assigned segments, ensuring alignment across initiatives and teams
- Translate business objectives into clear marketing priorities, frameworks, and go-to-market plans
- Bring forward actionable market, customer, and competitive insights that shape positioning and messaging
2. Segment Marketing Strategy & Execution
- Define target markets, personas, positioning, and value propositions for key segments
- Develop and execute segment-based marketing plans that drive awareness, engagement, and qualified pipeline
- Partner closely with Sales leadership to support segment-specific selling strategies and enablement needs
- Ensure messaging is consistent, scalable, and differentiated while remaining relevant to each market
3. Partner Marketing
- Execute on the partner marketing strategy in collaboration with partner, sales, and business development teams
- Develop and execute joint marketing initiatives that drive pipeline, adoption, and partner engagement
- Align partner marketing programs to growth priorities and measurable outcomes
- Track performance and optimize initiatives based on results
4. Product Marketing
- Own product positioning, messaging, and differentiation specific to assigned segments
- Lead go-to-market planning for product launches, enhancements, and lifecycle initiatives
- Develop compelling product marketing and sales enablement assets that clearly articulate value and drive demand for target audiences
- Partner with product to ensure customer insights and market feedback inform roadmap discussions
5. Cross-Functional Collaboration & Influence
- Serve as a strategic marketing partner to product, sales, partnerships, and customer teams
- Influence stakeholders and drive alignment without direct authority
- Communicate strategy, priorities, and performance clearly and confidently
- Act as a connector across teams to ensure marketing efforts translate into revenue impact
6. Pipeline & Performance Focus
- Define KPIs and success metrics aligned to growth and revenue objectives
- Partner with shared services to ensure programs are optimized for lead generation and pipeline contribution
- Regularly review performance data and adjust strategy to maximize impact
Minimum Qualifications
- 7+ years of B2B marketing experience with demonstrated success in marketing complex enterprise solutions or software
- Proven ability to lead strategic marketing initiatives from concept through execution as an individual contributor
- Strong track record of driving lead generation and contributing to sales pipeline growth
- Excellent cross-functional collaboration and stakeholder influence skills
- Strong communication, storytelling, and presentation abilities
- Analytical mindset with the ability to translate insights into action
- Able to work independently with little management oversight
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
Preferred Qualifications
- MBA or advanced business degree preferred, but not required
- Experience in healthcare, post-acute care, or healthcare technology, strongly preferred
- Experience operating in regulated or complex B2B environments
- Familiarity with growth marketing, lifecycle marketing, and modern go-to-market approaches
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