Own and optimize paid acquisition across Meta, Google, YouTube, LinkedIn and other channels for live financial education events. Manage ~$500K+/month budget, implement server-side tracking (Meta CAPI, GA4), integrate Salesforce offline conversions, run attribution and incrementality tests, reconcile platform and CRM data, build creative-test frameworks, and optimize the full funnel from lead to enrollment focused on buyers and cash return.
SR PERFORMANCE MARKETING MANAGER TRADING ACADEMY - (Remote) - United States
About Trading Academy®
Trading Academy is a global leader in financial education, providing individuals with the knowledge, tools, and support to build skills and confidence in the financial markets. Through a combination of in-person instruction, online learning, and ongoing student support, Trading Academy is committed to helping students make better financial decisions in any market.
The Role
We are hiring a Senior Performance Marketing Manager to own and improve our Meta advertising program. This is a senior individual contributor role where you will manage the platform daily, test multiple campaign variables and own the outcome. There is no team to manage. We need a hands-on operator to evaluate data, develop strategies, get buy-in from leadership, and deliver results.
What You'll Do
- Leverage our Meta Conversions API (CAPI) connection to drive Scale and Cash ROI improvements in our Meta campaigns
- Build, launch, and scale Meta campaigns to deliver qualified buyers and cash ROI, not just lead volume.
- Evolve our Meta campaigns and performance based on a deep understanding of our KPIs and first-hand experience in leveraging CAPI for other businesses.
- Work with our Director of Business Optimization to align incremental, data-driven test design
- Manage long sales-cycle, event-based campaigns from top of funnel to revenue conversion.
- Adjust campaigns to consistently deliver monthly cash, buyer, and sales targets.
- Utilize off-platform analysis to diagnose and improve campaign performance.
- Mitigate lead fraud and low-quality traffic proactively.
- Collaborate closely with creative, analytics, and sales teams to close the loop between ad spend and business results.
What We Require
- 3+ years of experience with Meta Conversions API: leveraging, maintaining, and optimizing a Meta Conversions API (CAPI) connection.
- Hands-on experience with server-side event architecture, deduplication logic, Event Match Quality (EMQ) improvement, and parameter enrichment are required.
- Deep, hands-on fluency across Meta's full platform stack: Events Manager, Ads Manager, Advantage+ and ASC campaigns, value-based lookalikes, Aggregated Event Measurement (AEM), and the Meta Marketing API.
- Experience with server-side event implementation — whether through server-side GTM, Meta's Conversions API Gateway, or direct API integration. In short, illustrate a proven ability to leverage and evolve a Conversion API to deliver performance improvement.
- A documented, progressive track record of scaling spend while improving efficiency — cost per qualified lead down, ROAS up, consistently. Be prepared to discuss specific numbers, accounts, strategic and technical decisions you made and why.
- Strong analytical capability applied directly to business outcomes: cash ROI, cost per buyer, and qualified lead quality.
- Experience operating with channel ownership and accountability in a fast-paced, high-growth environment.
Preferred Qualifications
- Experience with big-ticket, high-consideration products and offers with long sales cycles.
- Event-based or webinar-style lead generation campaigns.
- Familiarity with CRM platforms and landing page tools.
What We Offer
- Competitive salary ($90,000–$115,000)
- Comprehensive benefits - health, dental, vision, 401k
- Access to full suite financial education products
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