Sr. Product Marketing Manager - Audience Engagement (Remote)

Does This Sound Like You?

• You multiply the efforts of those around you by coaching peers and fostering cross-departmental collaboration.

• You are an entrepreneurial leader who takes calculated risks and holds strong opinions loosely.

• You get excited about a combining event with digital intent signals into holistic CDPs to drive account expansion

• You communicate with well-constructed arguments and a sense of humor.

• You happily manage detailed logistics to ensure product success.

• You identify process gaps, connect unseen business problems to solutions, and build self-driven initiatives.

• You are willing to abandon outdated habits to help the business scale and evolve our team methodologies.

• You enjoy working alongside highly technical, driven peers and constantly push yourself to learn.

• You rely on qualitative and quantitative data gathered through active listening.

Essential Responsibilities

• Educate audiences, internal teams, and buyers on the shift toward agentic sales in a highly agile manner.

• Direct the full lifecycle of strategic growth initiatives while aligning Sales, Product, and Finance departments.

• Architect AI-driven systems and frameworks that solve business bottlenecks and increase the team's velocity.

• Take complete accountability for product marketing deliverables to drive results, even amidst cross-functional ambiguity.

• Conduct market research to inform long-term strategy, strategic product themes, and agile roadmaps.

• Build business cases and financial models for product innovation.

• Execute the go-to-market strategy for the sales product line, heavily focusing on the Salesforce/CRMs, data strategies, and integrations in the RAO space.

• Partner with product owners to align solutions with business goals and customer needs.

• Develop compelling value propositions, pricing, and messaging that translate complex RAO concepts into clear revenue ROI.

• Equip sales and account managers with effective enablement tools and marketing assets.

• Manage the release process to ensure marketing, sales, service, and support are fully prepared for new features.

• Engage directly with Fortune 500 companies to understand their challenges and fuel product innovation.

Required Skills and Experience

• 5 to 10+ years of successful B2B software product marketing or product management experience.

• Deep expertise in CRM ecosystems (especially Salesforce) and the Revenue Action Orchestration (RAO) category.

• Ability to position AI-driven insights and shift messaging from static dashboards to real-time guided revenue execution.

• Background marketing to CROs, RevOps, and Sales Operations leaders.

• Track record of successfully launching innovative products that deliver measurable business results.

• Experience working in agile SaaS environments with continuous delivery models.

• Strong grasp of enterprise service models alongside sales and marketing dynamics.

• Familiarity with the event management software market and the unique challenges of large-scale user conferences.

• Ability to independently manage large-scale, cross-departmental initiatives and remove blockers without supervision.

• Proven ability to proactively identify and solve undefined business gaps.

• Strong mentorship skills to turn individual expertise into a shared asset for the team.

• MBA or compelling comparable experience required