Staff Marketing Analyst

Overview
SolarWinds is a different kind of software company. Rather than sell to CIOs through a large and expensive outside sales force, we sell directly to IT professionals through our inside-only sales team. That means that rather than focusing on expense accounts and dinners, we focus on driving a high volume of qualified leads through our website. At SolarWinds, our website is our outside sales force and our storefront all rolled into one, and it is a mission-critical part of our business. If you are passionate about marketing analytics and looking for a great next step for your career, then this is the job for you.

SolarWinds, a leader in Observability, Service Management, and Database software, is looking for a self-driven Staff Marketing Analyst who will actively partner with our teams to uncover meaningful insights and help teams to improve operational efficiency. This role will support the organization by conducting and presenting analyses across SolarWinds’ Go-To-Market activities. The Marketing Analyst will collaborate with key stakeholders to track and understand customer behavior and contribute to shaping our marketing strategy.

Intellectual curiosity, problem-solving and resourcefulness are key qualities, as aspects of support involve troubleshooting data disparities within complex systems, and researching data across multiple channels, geographies and products. It is critical that all reports and analyses are delivered on time and accurately to key stakeholders within the organization.

Responsibilities:
• Partner with marketing teams to track weekly/monthly business performance against company goals and provide recommendations for future adjustments to quickly and efficiently achieve those goals.
• Identify key data needs from the business and translate them into clear technical requirements for analysts and data engineering team members to build efficient, effective solutions.
• Assist stakeholders in improving marketing operations and answering business questions via combining data across the entire funnel, located in Adobe Analytics, Marketo, Salesforce, and Tableau.
• Understand how to measure campaign performance across different platforms/channels such as Paid Search and Social Ads, Organic Search, Webcasts, Live Events, etc.
• Drive improvements in Conversion Rate Optimization program, through A/B testing measurement, analysis and experiment suggestions based on data.
• Conduct ad hoc and deep analysis, then synthesize the outcomes into clear and appropriate recommendations.
• Translate the results of complex analytics problems into actionable strategies and present the output with clarity and attunement to audience needs.

Required Skills:
• 5+ years of experience in marketing analytics.
• Bachelor’s degree, MBA a plus.
• Deep knowledge in all facets of marketing analytics (data capture from various marketing applications, attribution and ROI measurement, outcome reporting, and translation into business insights).
• Strong communication skills, with the ability to translate complex details into clear outcomes; and comfortable with communicating on both a technical level (data engineering, fellow analysts) and business level (executives, marketing team).
• Minimum 2 years of recent experience with Tableau, PowerBI, or equivalent data visualization tools.
• Ideally 2 years of recent experience with web analytics applications, such as Adobe Analytics 
• Strong analytical abilities and competency in SQL, or equivalent data exploration tools.
• Excellent self-audit skills, including careful documentation of processes, attention to detail, and accurate data interpretation.