Talent Attraction Communication Specialist

Job Description SummaryAs the Talent Attraction Communication Specialist at GE Vernova, you'll be at the heart of our storytelling efforts, planning, creating and delivering engaging content that supports initiatives to enhance our talent brand. This role involves writing and creating content materials for various platforms, ensuring it aligns with our brand voice and strategic goals. The Communication Specialist will report to the Content & Communication Manager and work closely with the Content Specialist on the same team. You will be a crucial part of the content creation process, leveraging innovative techniques and tools – including our in-house AI – to create high-quality content across multiple platforms. The role supports both internal and external communications activity through the delivery of high quality, on brand content.Job Description

Key Responsibilities: 

• Content Ideation: Generates creative content ideas aligned with brand goals and candidate interests, contributing to campaign planning, calendars, and storytelling initiatives. 
• Content Creation: Plan, write and produce   compelling content: including engaging recruitment materials, job descriptions, social media posts, ads, email campaigns, blog articles, website copy
• Content Gathering & Collaboration: Works closely with employees, HR, and the communications team to gather stories and content from across the business, ensuring authentic and engaging messaging. 
• Content distribution: lead the development and execution of innovative, insight driven social media strategies.  Own day to day planning, scheduling and publishing of talent brand content across multiple platforms including social and careers websites. 
• Tailor Content for Platforms: Format and tailor content for various platforms (LinkedIn, job boards, website, internal communications) to ensure maximum impact and engagement. Monitor and Innovate Content Strategies: Track content performance, optimise, and provide data driven recommendations to improve future content strategies and adapt to the evolving recruitment landscape. 
• Internal Communication: Keep the Talent Acquisition team informed and engaged by sharing campaign updates, performance insights, and upcoming initiatives to support alignment and advocacy.
• Collaborate with Stakeholders: Work closely with Talent Acquisition leadership and stakeholders to understand recruitment needs, brand messaging, and strategic goals, ensuring alignment with broader content strategies. 
• Align with Marketing Team: Partner with the marketing team to ensure recruitment content aligns with overall brand campaigns and employer value propositions. 
• Reflect Brand Voice and Values: Ensure all content reflects GE Vernova’s employer brand voice, tone, and values while supporting recruitment goals and strategic initiatives. 

• Engage with AI Tools: Utilize in-house AI tools and emerging technologies to enhance content creation, streamline processes, and improve content effectiveness. 

Qualifications:

To excel in this position, you should bring significant experience in writing, particularly within recruitment or branding contexts.

• Experience in content creation, communications, or marketing, with a focus on talent acquisition or recruitment preferred, and a Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• Writing and Editing Skills: Excellent writing, editing, and proofreading skills, with the ability to adapt tone and style for different audiences and platforms.
• Familiarity with Social Media and Marketing Platforms: Understanding of social media platforms, recruitment marketing strategies, and analytics tools.
• Understanding of Employer Branding: Deep understanding of employer branding, candidate experience, and the role of communication in recruitment.
• Design Tool Experience: Experience with design tools (Canva, Adobe Creative Suite) to integrate visual elements into content.
• SEO Knowledge: Knowledge of SEO best practices and their application to recruitment content.
• Content Management and AI Tools: Experience with content management systems and AI tools to enhance content creation.

• Collaboration Skills: Strong collaboration skills and ability to work effectively with cross-functional teams.
• Creative Problem-Solving: Creative thinking, problem-solving abilities, and a passion for innovation in communication strategies.