UGC Lead

TLDR: We're looking for someone who wants to build and run a full UGC growth engine. This person manages the whole network, keeps up to date on the latest social media trends, and loves the grind of trying to go viral 🚀

At Pikkit, we’re building the home for sports betting. Today, we’re a social sports betting app with over 1 million users, 20,000+ 5 star reviews, and we’ve tracked over 30 billion dollars of legal US sports wagers through our app. We’re featured in industry reports from Citizens Bank, Houlihan Lokey, SBC, and more. We’re also backed by leading venture capitalists including Founder Collective, Baukunst, and Matrix. We’re a team of 15; we have an office in Flatiron in NYC and are all in-person. We move fast, build high quality products, and don't take ourselves too seriously. 😊

As the UGC Lead at Pikkit, you'll have the opportunity to engage with our excellent network of creators. Your role will be pivotal in shaping our social media presence and driving engagement through viral content. You'll work closely with our team to bring eyes and excitement to the Pikkit app across various platforms, ensuring our brand remains at the forefront of the social conversation.

Note: this is a part-time role, with expected hours of 20-30 hours per week.

• Own the Entire UGC pipeline: Sourcing, Strategizing. Network Management, and Results. 

• KPI Ownership: Main goal is to grow likes, favorites, saves, reposts, comments, etc. for the UGC program

• Sourcing and Management: Recruit and manage the roster of UGC creators. Act as the main point of contact for onboarding, contracts, deliverables, ideation, etc. 

• Content Strategization: Be the strategic lead for what content the creators are creating for each of the platforms; TikTok, Facebook, Instagram, and YouTube. 

• Performance Analysis: Stay up-to-date on performance trends and track content performance across all the platforms. Optimize the content based on the results. 

• Contracts and Payments: Handle the tallying of views and videos posted then deliver on-time payments to all creators

• 1-3 years experience running a UGC team or UGC account, either for a brand or personally

• Strong understanding of social media platforms, trends, and how to generate viral content

• Great communications skills to manage a network of UGC creators and communicate clearly the expectations for them

• Scrappy, self-directed operator who’s comfortable owning execution end-to-end

• Daily user of the Pikkit app with the ability to easily navigate and come up with new ideas for content using images from the app

• Comfortable working part-time (20–30 hours/week), including flexibility around creators schedules