Manage and optimize performance marketing campaigns across Amazon, Walmart, Meta, TikTok, Google, Reddit, Instacart, and other retail media channels. Improve ROAS, TACOS, contribution margin, and profitability through bid optimization, audience targeting, creative testing, and landing page optimization. Analyze CAC, LTV, inventory, customer behavior, and marketplace trends; maintain performance dashboards; recommend growth opportunities; and collaborate on launches, listings, conversion improvements, and omnichannel expansion.
We Clone You is a leading virtual assistant company that specializes in providing virtual assistance to empower businesses of all sizes with world-class virtual assistance. We are currently looking for a motivated Virtual Assistant with expertise in performance marketing to join our client's team and take their operations to the next level.
In this role, you will be responsible for performing various tasks, including:
- Manage and optimize advertising campaigns across Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), Walmart Connect, Meta (Facebook & Instagram), TikTok Shop & TikTok Ads, Google Ads (Search, Shopping, YouTube, Performance Max), Reddit Ads, Instacart Ads, and other retail media channels;
- Help drive growth and visibility across Faire and other marketplace platforms;
- Improve TACOS, ROAS, contribution margin, and overall profitability through keyword research, bid optimization, audience targeting, campaign restructuring, and continuous testing of creatives, audiences, landing pages, and promotional strategies;
- Identify scaling opportunities while maintaining efficiency targets, monitor inventory levels, and adjust advertising spend accordingly;
- Analyze customer acquisition costs (CAC), repeat purchase behavior, lifetime value (LTV), competitive activity, and marketplace trends to identify growth opportunities;
- Build and maintain weekly performance dashboards, report on channel performance, and provide actionable recommendations based on data insights;
- Collaborate closely with leadership, operations, and creative teams to coordinate product launches, improve product listings and conversion rates, and support marketplace expansion initiatives.
Requirements
- 3+ years managing performance marketing for eCommerce or CPG brands;
- Deep experience with Amazon PPC;
- Experience with Walmart Connect;
- Experience managing Meta Ads;
- Experience managing Google Ads and YouTube campaigns;
- Experience scaling TikTok Shop or TikTok Ads;
- Strong analytical and Excel/Google Sheets skills;
- Ability to interpret data and make fast decisions;
- Experience managing advertising budgets profitably;
- Experience with Reddit Ads and community-driven marketing;
- Experience with Instacart Ads or retail media networks;
- Experience working with food, beverage, or snack brands;
- Experience with Shopify brands;
- Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms;
- Understanding of retail velocity and omnichannel strategy;
- Experience with creative testing and landing page optimization;
Benefits
- Work from home;
- Payment in dollars per working hour (40-hour week);
- Starting salary of USD $2.200/month, with room for raises based on performance;
- A workplace that values its people;
- Professional development opportunities to grow your career;
- Be part of a supportive team that values your input and achievements;
- Referral bonus: If you refer a candidate, you will receive a $50 bonus once they’re hired by one of our clients;
Remember to upload your data in English, please. Including your resume.
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