Lead and scale Laylo's growth engine from early revenue to $50M+, owning full-funnel strategy, experiments, metrics, and a high-velocity growth team. Partner with Product, Engineering, Design, Partnerships, and Sales to ship PLG motions, channel programs, international expansion, and measurable partner/organic pipelines while maintaining rapid experimentation and KPI reporting.
Laylo is the Drop CRM powering iconic artists and live events. The platform combines landing pages, messaging, link tracking, and more to drive more tickets, merch and streams through Instagram DM, SMS and Email. Today, we power CRM across hundreds of millions of fans for some of the biggest names in entertainment like Sabrina Carpenter, CRSSD Festival and Skrillex.
Role Overview
We're looking for a VP of Growth to design and scale Laylo's growth engine from $XM to $50M+. You'll own the growth model, set the multi-channel strategy, and build a high-velocity team that ships experiments and scales winners. This is a player/coach role: you'll set direction, move key metrics yourself, and build the team/systems to compound results.
You bring experience scaling a SaaS startup through critical inflection points ($10M → $20M+), a deep understanding of PLG motions and self-serve funnels, and the ability to balance strategic thinking with hands-on execution.
You’ll report directly to the CEO and work closely with Product, Engineering, Design, Partnerships, and Sales. You’re likely a good fit if you’re excited to open Adobe/Figma/Notion/PostHog and ship something today.
Requirements:
- 4+ years of growth experience with demonstrated results scaling a SaaS company through $10M-$20M+ ARR (Series A/B stage)
- Track record of driving measurable growth outcomes: 3x+ ARR growth, <6-month payback periods, or similar milestone achievements
- Experience building and scaling growth functions across the full funnel: acquisition, activation, retention, monetization, and referral
- Background leading growth at product-led or self-serve SaaS companies (bonus: creator tools, social platforms, or two-sided marketplaces)
- Analytical + data-literate: can dig into tracking and metrics, distill insights, and communicate clearly through data (PostHog/GA/Amplitude/Mixpanel)
- Actively uses modern AI tools to move faster and raise quality (content ideation, editing, creative iteration, analytics, automation, rapid prototyping).
You’ll thrive here if you:
- Think strategically but execute tactically: you can design a growth model and also build the landing page
- Are hypothesis-driven: you form strong POVs from data, ship experiments fast, and kill losers quickly
- Have built this playbook before: you've scaled similar motions (PLG, partnerships, creator-led growth) and know what good looks like
- You’re comfortable being the first and last draft.
- Move fast with AI tools: you use Claude/Cursor/v0 to prototype experiments, analyze data, and ship 10x faster
- Are comfortable being hands-on early: you'll personally ship content, build partner kits, and run campaigns while you build the team
Key Responsibilities:
Strategic Growth:
- Own the growth model and forecast: build bottoms-up projections, identify highest-leverage opportunities, allocate resources to maximize ROI
- Partner with executive team to set growth targets, report on performance, and align cross-functional efforts around key metrics
- Design and optimize the full-funnel growth strategy across acquisition, activation, retention, and monetization
Channel & Program Development:
- Product Growth Loops: Partner with Product/Eng to design and ship viral/network effects (sharing, invites, referrals, templates)
- Channel Partners: Build partner-led growth motions with measurable sourced pipeline/ARR
- Organic & Influencer: Scale repeatable content formats and creator collaboration programs that drive qualified inbound
- International Expansion: Adapt U.S. playbooks for EU/UK, LATAM, and Australia
Team & Systems:
- Build and lead a high-performing growth team (currently you +1 marketing lead)
- Establish experimentation infrastructure, dashboards, and weekly reporting rhythm
- Maintain rapid learning cadence: 2-5 experiments/week with clear measurement and scaled winners
What Success Looks Like:
- Build a dashboarded KPI system and deliver weekly growth reporting to the CEO
- Working directly with product, marketing and sales to achieve objectives
- Launch and scale 2–3 repeatable growth motions
- Improve key funnel metrics (conversion, activation, retention) and clearly tie work to outcomes
- Maintain a strong experimentation cadence with clear learnings and scaled winners
- Increase brand awareness and organic reach in ways that translate into qualified inbound and adoption
What Success Looks Like (Year 1):
- Hit aggressive growth targets: [X]% ARR growth, [Y]% improvement in signup → paid conversion
- Scale 2-3 channels to predictable, repeatable engines with clear unit economics
- Build the growth team from 1 → 3 and establish experimentation infrastructure that ships 10+ tests/week
- Launch and scale international presence in 2-3 markets with localized go-to-market
What You Bring:
- Proven track record of driving attention-grabbing marketing initiatives, campaigns, or stunts.
- Boundless creativity paired with a scrappy, resourceful mindset.
- A knack for storytelling and the ability to transform wild ideas into actionable plans.
- Data-driven approach to measure success and inform future experiments.
- Comfort with ambiguity and a love for testing uncharted waters.
- A collaborative spirit and strong communication skills.
This Role Is NOT For You If:
- You're primarily a brand marketer or content creator looking to transition into growth
- You haven't personally owned revenue/ARR targets or growth OKRs at a SaaS company
- You're looking for a pure strategy role - this requires hands-on execution
- You haven't worked at a company that's achieved product-market fit and scaled past $10M ARR
Our founders met while building competing consumer startups. We launched multiple products across consumer and SaaS and talked to thousands of fans and creators in the process. In 2020, we realized one of the biggest pain points artists and events face is actually driving their audience from socials into their own CRM.
In 2020, we joined Y Combinator’s summer batch and began building a product that quickly gained strong early traction. We raised from top-tier investors like Eldridge and Sony and have since grown into a team of 24 exceptional individuals spanning product, sales, and operations.
We have a strong written documentation culture. We try to do as much as possible asynchronously to move quickly and efficiently. We have a daily 30 minute standup and team-specific meetings throughout the week.
The base pay range for this role is $170 – $220 per year.
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