VP, Influencer Marketing

VP, Influencer Marketing

LOCATION

This position is a remote, work-from-home role, as are all positions at Acceleration Partners (a structure central to our culture and vision to change the work/life paradigm). Some travel is required for client meetings, internal meetings, conferences, and other events.

THE ROLE

VP, INFLUENCER MARKETING

The VP, Influencer at Acceleration Partners is a unique role that will own both the vision for and the outcomes of our influencer marketing team. The VP, Influencer will be responsible for a) defining what influencer marketing is at Acceleration Partners and how it is delivered, and b) supporting our growth through thought leadership and market communication. This is both and internally and externally focused role; as the VP, Influencer will own the P&L for the influencer organization, they will be expected to drive success across both top and bottom line metrics.

TOP 5 JOB RESPONSIBILITIES

TOP 5: LEAD MANAGE AND HOLD YOUR TEAM ACCOUNTABLE - Oversee account management teams, managing and leading team members and supervising high-level activities. Hire and successfully develop their team through mentoring, coaching, identifying training needs and providing proactive and timely feedback. Actively “coach the coach” to develop our next level of leaders. Success of developing teams is proven through a track record of achieving team outcomes, elevating and retaining teams, and motivating A players.

THOUGHT LEADERSHIP & INDUSTRY PRESENCE – In partnership with Marketing, show the world AP’s expertise through written thought leadership, speaking engagements, and event involvement. Raise AP’s profile in the influencer world so that we are considered in as many opportunities as possible.

CONSISTENTLY UPGRADE STRATEGIC CAPABILITY – Stay abreast of all evolutions of the influencer industry and keep AP leadership informed of key changes. Ensure that the influencer team is on the leading edge of developments, is bringing “what’s next” to clients, and is viewed as a true strategic partner by clients. Continuously position Acceleration Partners ahead of the competitive landscape through innovation, foresight, and strategic leadership.

CLIENT GROWTH - Build and maintain a culture of client growth. Ensure that teams are delivering best-in-class client experiences leading to high levels of client satisfaction and retention. Grow client revenue by ensuring that account teams are maximizing performance opportunities and identifying opportunities for expansions and upsells.

MARGIN MANAGEMENT - Ensure that target profit margin percentages are achieved, via successful headcount management and forward planning. Serve as final decision-maker for team headcount and hiring decisions, and team promotions, raises, and bonuses. Manage team expenses accordingly.

INTERNAL RESPONSIBILITIES

• Partner closely with Executive Leadership to shape the long-term vision and strategy for influencer marketing at Acceleration Partners
• Collaborate with Sales on new business strategy, RFPs, and influencer-led pitches
• Partner with Marketing to develop AP’s influencer POV and go-to-market positioning
• Work cross-functionally with Operations, Finance, and People to scale the influencer practice sustainably
• Establish, refine, and evolve processes, operating rhythms, and best practices across the influencer organization
• Identify and proactively mitigate risks related to clients, talent, margins, and delivery
• Serve as a senior internal voice and advocate for influencer marketing across the agency

WHAT SUCCESS LOOKS LIKE

BY 6 MONTHS…
The VP, Influencer has fully assumed ownership of the influencer organization, including P&L accountability. A clear vision for influencer marketing at AP has been articulated internally and externally. Leadership expectations, team structure, and operating norms are well-defined, and early progress is evident in team effectiveness, client satisfaction, and strategic quality.

BY 1 YEAR…
The influencer practice is operating at scale with strong financial performance, consistent client growth, and high team engagement. AP has a recognized point of view in the influencer space, supported by visible thought leadership and industry presence. Teams are delivering forward-looking strategies, client retention and expansion are strong, and margin targets are consistently met or exceeded.

QUALITIES OF THE IDEAL CANDIDATE

• Executive-level leader with a strong sense of ownership and accountability
• Proven ability to set vision and translate it into operational execution
• Commercially minded with a deep understanding of agency economics and P&L management
• Trusted senior partner to clients with strong executive presence
• Exceptional people leader who develops, motivates, and retains high-performing teams
• Comfortable navigating ambiguity, change, and scale
• Strong written and verbal communicator
• Thrives in a fast-paced, remote-first environment
• Demonstrates alignment with AP’s core values: Own It, Embrace Relationships, and Excel & Improve

MINIMUM QUALIFICATIONS & SKILLS

• 10+ years of combined influencer marketing and client services / agency experience
• Proven track record owning and scaling a business line, practice area, or large portfolio
• Experience leading Managers and cross-regional teams
• Deep expertise in influencer marketing strategy, execution, and measurement
• Strong understanding of how influencer marketing integrates with affiliate and broader partnership marketing
• Financial acumen, including forecasting, margin management, and P&L ownership
• Bachelor’s degree required
• Ability to travel up to 30%, including internationally

WHY ACCELERATION PARTNERS?

Acceleration Partners is the world’s largest and first-to-market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, AP’s global team of 300+ focuses on data-driven strategies that connect brands to the right consumers through affiliate and influencer All of our work is supported by APVision, our proprietary technology suite which leverages the largest dataset of any agency in the Partnership Marketing agency ecosystem. Serving over 200 brands—including household names like Amazon, Apple, Target, Google, Marriott, Coinbase, and Burberry—AP’s diversified team is creating what’s next in the industry by building high-performing partnership marketing programs. As the only truly integrated global partnerships agency, AP prides itself on being at the cutting edge of industry developments and leveraging proven expertise to deliver unique solutions for brands seeking sustainable growth.

AP PERKS & BENEFITS - WHAT WE OFFER 

• 100% remote work for everyone 
• Group medical, dental, and vision coverage insurance (with opt-out benefits) 
• 401K with matching 
• Open Paid Time Off 
• Summer & Holiday Wellness Breaks in July and December 
• Volunteer and Birthday Time Off 
• Focus Fridays 
• Paid Parental Leave Benefits 
• Wellness, Technology & Education Allowances 
• Paid sabbatical leaves, donation matching, and more!! 
• Target Salary Range is 160K - 210K plus bonus 

Benefits may vary based on employment status or country location.

Acceleration Partners is committed to a diverse workforce and is an equal opportunity employer. We evaluate applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status.