The VP of Marketing will lead the global marketing strategy, oversee teams, and develop brand and communications initiatives to drive revenue growth and market penetration.
When you join Accurate Background, you’re an integral part of making every hire the start of a success story. Your contributions will help us fulfill our mission of advancing the background screening experience through visibility and insights, empowering our clients to make smarter, unbiased decisions.
Reporting to the Chief Revenue Officer, the Vice President, Global Marketing is responsible for developing and executing all marketing functions including operations, brand strategy, demand generation programs, events, content generation and management, and public relations and communications. The strategy you create will be built on dynamic storytelling that leverages branding, campaigns, communications, media and influencers. You will lead a team of marketing professionals and oversee a high volume of projects with an agile approach. You will guide your team through a fast-moving and changing internal and external environment. Your leadership will be instrumental in accelerating revenue growth, increasing market penetration, and ensuring exceptional customer experiences. The ideal candidate will be a strategic thinker with excellent leadership skills and an ability to collaborate with other senior executives. They will have a proven track record of leading high-performing marketing teams and a deep understanding of digital marketing, brand management, and market analytics. This is a high-impact role where you will collaborate closely with the senior executive team and cross-functional stakeholders to achieve our company's goals.
Accurate Background is a fast-growing organization, focused on providing employment background screenings and building trustful relationships with our clients. Accurate Background continues to exceed expectations by offering an array of innovative and cutting-edge background check and credentialing products to meet the needs of human resource, loss prevention, and security/legal professionals in employment screening and vendor certification.
We offer a fun, fast-paced environment, with lots of room for growth. If this sounds good to you, join our team!
Responsibilities
- In cooperation with the Chief Revenue Officer and other Marketing team members, lead the development of yearly and quarterly strategic and budget planning.
- Build and execute awareness and lead generation programs through various channels – inbound/outbound, website, campaigns, events, social and public relations to build a continuous pipeline of qualified leads
- Design and implement a global approach for the Accurate brand and communications strategy including brand strategy, PR, media relations, creative services, social media and employee communications.
- Directly or indirectly through your team, closely manage agency and contractor relationships, expectations, and budget.
- Set the strategic vision for event marketing including budget, campaigns and logistics. Coordinate with internal teams to execute events measuring ROI and ensuring brand consistency across all event elements
- Develop and operationalize marketing processes and workflows that support smooth deliverable creation.
- Lead and develop a team of marketing professionals.
- Act as key internal PR resource, providing counsel to company execs and staff; serve as an advisor to business area initiatives on appropriate PR plans and channels.
- Partner cross functionally to drive coordinated revenue programs, including Sales, Marketing Operations, and Product Marketing
- Contribute to Accurate’s revenue strategy, across all verticals, lifecycles and segments
- Plan and execute a content strategy which may include webinars, eBooks, videos, email and content syndication
- Develop and execute multi-channel campaigns that drive MQLs and sales pipeline – driven by a keen eye on metrics, ROI and conversion rates.
- Create and maintain strong relationships across all levels of the organization.
- Prioritize opportunities and generate recommendations for improvement
Requirements, Skills, and Education
- Degree in Marketing, Business or Communications, MBA a plus.
- 15+ years of B2B Marketing experience, including 5+ years of people management.
- Demonstrated experience leading marketing initiatives on a global scale.
- An established track record of recruiting top talent and managing, developing and motivating high-performing teams.
- Ability to establish and track appropriate metrics associated with strategy and programs.
- Strong planning, organization and project management – attention to detail and ability to prioritize and manage multiple tracks at the same time.
- Exceptional verbal and written communication skills. Executive gravitas a must.
- Experience with CRM (Salesforce) and marketing automation (Marketo) is a plus.
- Marketing Project Management tool familiarity (e.g. Basecamp, Asana) is a plus.
- Prefer candidates who have worked for or with companies that market/sell to Human Resources.
- Some travel may be required.
The Accurate Way:
We offer a fun, fast-paced environment, with lots of room for growth. We have an unwavering commitment to diversity, ensuring everyone has a complete sense of belonging here. To do this, we follow four guiding principles – Take Ownership, Be Open, Stay Curious, Work as One – core values that dictate what we stand for, and how we behave.
Take ownership.
Be accountable for your actions, your team, and the company. Accept responsibility willingly, especially when it’s what’s best for our customers. Give others every reason to trust you, believe in you, and count on you. Rise to every occasion with your personal best.
Be open.
Be open to new ideas. Be inclusive of people and ways of doing things. Make yourself accessible and approachable, and communicate with genuineness, transparency, honesty, and respect. Embrace differences.
Stay curious.
Stay curious even as you move forward. Tirelessly ask questions and challenge the status quo in your pursuit of new ideas, ways to solve problems, and to continually grow and improve.
Work as one.
Work together to create the best customer and workplace experience. Put our customers and employees first—before individual or departmental agendas. Make sure they get the help they need to succeed.
About Accurate Background:
Accurate Background’s vision is to make every hire the start of a success story. As a trusted provider of employment background screening and workforce monitoring services, Accurate Background gives companies of all sizes the confidence to make smarter, unbiased hiring decisions at the speed of demand. Experience a new standard of support with a dedicated team, comprehensive technology and insight, and the most extensive coverage and search options to advance your business while keeping your brand and people safe.
Accurate is an equal-opportunity employer and is committed to hiring talented and qualified individuals with diverse backgrounds. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Accurate will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.
Special Notice:
Accurate is aware of schemes involving fraudulent job postings/offers and/or individuals or entities claiming to be employees of Accurate. Those involved are offering fabricated employment opportunities to applicants, often asking for sensitive personal and financial information. If you believe you have been contacted by anyone misrepresenting themselves as an employee of Accurate, please contact [email protected].
- Please be advised that all legitimate correspondence from an Accurate employee will come from "@accurate.com" email accounts.
- Accurate will not interview candidates via text or email. Our interviews are conducted by recruiters and leaders via the phone, Zoom/Teams or in an in-person format.
- Accurate will never ask candidates to make any type of personal financial investment related to gaining employment with the Company.
Top Skills
Asana
Basecamp
Marketo
Salesforce
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