Analyze customer behavior, funnels, feedback, experiments, and product metrics to guide prioritization and feature decisions. Build and maintain data models and dashboards using SQL, Python, and analytics tools; evaluate A/B tests and pre/post comparisons; identify product opportunities; and communicate recommendations to product managers, engineers, and regional teams. The role also involves using AI tools responsibly while validating data, logic, and conclusions.

Own the North American SMB product strategy and 12–24 month roadmap at Wise. Lead customer research, advisory council development, feature execution, metrics, pricing optimization, and cross-functional collaboration across regional and global product, engineering, finance, compliance, and marketing teams. Drive growth of Wise’s business account proposition and develop new revenue opportunities including SMB credit, working capital, and supplier onboarding.