Circle.so Innovation & Technology Culture

Circle.so's philosophy when it comes to AI: AI or die. Our CEO, Sid, wrote a Notion memo with this exact title and included the preface that: the world is rapidly undergoing an AI transformation, and Circle.so will need to be a part of this transformation in order to survive and thrive.

This philosophy and the strategy that Sid lays out in the memo speak not only to several of our values – Product First, Grow Together, Long-Term Thinking – but also to the way we value the people that make Circle.so what it is, both as a team and as a broader community of Circle.so users, creators, and connectors. As Sid put it, the goal of using AI at Circle.so is to increase quality while decreasing human effort; not to replace humanness altogether. 

Circle.so has given its employees a clear directive on the expected use of AI in all of our roles and functions. We’ve given people room to explore and try new AI tools, while also providing resources for employees to purchase these tools, attend a class or a course, and approach AI with intention and clarity. As we roll into 2026, we are actively implementing these AI-driven solutions into our workflows and day-to-day.

The way this looks in practice: teams at Circle.so are actively encouraged to seek out,
or “vibe code” themselves, AI tools to improve their workflows and processes; Circle.so is hiring for a few roles to help us build applied AI models and agents for internal and external use; and we are constantly innovating and leveling up our industry, having just announced the launch of Circle.so’s AI Copilot!