Embrace

For the average retailer, 50% of revenues and 80% of profits come from just 10% of the customer base. And this 10% values service and experience over anything else. We help retailers build authentic, long-term relationships with their most valuable customers by telling them when, why, and how to proactively reach out for personal conversations. 

Embrace tracks each shopper's activity across purchases, support contacts, marketing campaigns and social web activities to identify the current and potential top 10% of customers and continually selects specific ones to receive executive-level attention. The solution emails selected members of the executive team to assign customers to each one and enables those executives to have a personal conversation with each customer via email, phone, or the social web. The solution captures the conversations results tracking and mining of relevant customer feedback.