Generates advertising revenue by prospecting businesses and agencies, assessing marketing needs, creating broadcast, streaming, and digital advertising strategies, and managing campaigns through renewal. Builds long-term client relationships, conducts performance reviews, upsells solutions, forecasts pipeline and revenue in CRM systems, and collaborates with internal teams to deliver measurable campaign results.
A KXAN Marketing Consultant is a strategic sales professional responsible for generating advertising revenue through Broadcast Television, OTT/Streaming, and Digital Marketing solutions. In this role, you will identify and develop new business opportunities, uncover client marketing needs, create customized advertising strategies, and oversee campaign execution and performance.
As a trusted marketing advisor, you will partner with business owners and advertising agencies to deliver innovative campaigns that drive measurable results while building long-term client relationships and generating revenue growth for KXAN.
Why Join KXAN?
- Represent the most trusted local news brand in Central Texas.
- Offer clients a full suite of advertising solutions, including broadcast television, streaming, and digital marketing.
- Work with local businesses and agencies across one of the fastest-growing markets in the country.
- Receive ongoing training, coaching, and professional development opportunities.
- Build a rewarding career with one of the nation's leading local media companies.
Key Responsibilities
- Prospect and develop new business through outbound outreach, networking, referrals, and in-market visits.
- Conduct discovery meetings to assess client goals, challenges, and marketing needs.
- Develop and present customized broadcast, streaming, and digital advertising solutions.
- Launch, manage, and optimize campaigns from proposal through renewal.
- Build and maintain strong client relationships through ongoing communication and performance reviews.
- Increase revenue through renewals, upselling opportunities, and new campaign initiatives.
- Collaborate with internal sales support, strategy, creative, and research teams to deliver exceptional client results.
- Maintain accurate activity, pipeline, and revenue forecasting within CRM systems.
- Serve as a trusted marketing resource within the local business community.
- Stay current on industry trends, emerging technologies, and best practices in digital advertising and media sales.
Qualifications & Skills
- Strong understanding of digital marketing, including OTT/Streaming, paid media, and online advertising solutions.
- Excellent relationship-building skills with the ability to establish long-term client partnerships.
- Self-motivated, results-oriented, and driven to meet and exceed revenue goals.
- Strong communication, presentation, negotiation, and problem-solving skills.
- Highly organized with exceptional time-management abilities.
- Comfortable with prospecting, cold calling, and developing new business opportunities.
- Collaborative team player with a positive attitude and strong work ethic.
- Coachable, adaptable, and eager to grow professionally.
Education & Experience
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent experience in sales, marketing, or media.
- Valid driver's license with an acceptable driving record.
- Sales, marketing, media, or advertising experience preferred, but not required.
Nexstar Media Group, Inc. Austin, Texas, USA Office
Austin, United States
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