Associate Director - Growth Marketing Programs

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.

 

Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

• Continuous professional growth and leadership opportunities.

• Health, wellness, and financial benefits to offer peace of mind to you and your family.

• World-class facilities and the technology you need to thrive – in our offices or yours. 

Job Summary

SHI is seeking an Associate Director for Growth Marketing Programs to support our Healthcare business. The Sr. Manager of Healthcare Growth Marketing Programs will partner with sales and marketing to forge a closer working relationship between one of SHI’s strategic selling units and the SHI marketing team. They will be accountable for delivering new business opportunities through orchestrated campaigns that improve customer experience, increase brand awareness, and drive measurable outcomes.
The primary focus for the Sr. Manager, Growth Marketing Programs will be working closely with SHI’s dedicated Healthcare sales team to acquire new customers through a combination of dedicated multi-channel campaigns, SHI-hosted and third-party events, and increased brand awareness for SHI and SHI Healthcare in the healthcare provider market.
The ideal candidate will have a deep understanding of the Healthcare market, sales processes and strategy, and will understand the capabilities of marketing channels to drive valuable leads.

Role Description

Go-to-Market Leadership:

• Build and own the marketing components of a comprehensive GTM strategy centered on SHI’s end‑to‑end ServiceNow solutions including advisory, deployment, maintenance, optimization, managed services, and licensing expertise.

• Lead demand and lead generation strategies that drive pipeline creation and revenue attainment.

• Translate business growth objectives into annual and quarterly marketing plans, including campaigns, thought leadership, and partner funded programs.

• Partner with Alliances to maximize MDF, co-marketing programs, and joint value propositions with ServiceNow and other software and cloud providers.

• Oversee multichannel campaign execution (digital, events, field marketing, content syndication, webinars, paid media, email nurture, social).

Positioning, Messaging & Content Leadership

• Build differentiated value propositions that clearly articulate SHI’s unique approach to ServiceNow as well as other software or cloud providers.

• Develop storytelling frameworks, customer outcomes narratives, competitive positioning, and solution messaging.

• Ensure consistent messaging across campaigns, sales enablement, digital platforms, and executive communications.

Market & Competitive Intelligence:

• Lead continuous market analysis across ServiceNow and adjacent publisher and cloud ecosystems—customer needs, buying behaviors, competitors, market trends.

• Deliver actionable insights that inform portfolio strategy, campaign focus areas, and regional field execution.

• Own win/loss analysis and publish quarterly insights into sales, solutions, and executive leadership.

Sales Enablement, Portfolio Launches and Adoption:

• Build, alongside the Sales Enablement team, and own the development of sales enablement assets including playbooks, demo narratives, case studies, objection handling guides, and battlecards.

• Partner with Practice leadership, Product teams, and Alliances to ensure SHI’s ServiceNow offerings are fully market‑ready, including validated value propositions, proven customer outcomes, defined target personas, and clear buying triggers.

• Ensure each solution has a portfolio lifecycle plan, including post‑launch adoption goals, customer expansion motions, and ongoing marketing programs that reinforce relevance and differentiation.

Publisher & Partner Marketing

• Lead co‑marketing strategy with ServiceNow and support additional strategic software publishers (e.g. Adobe) and cloud providers (e.g. AWS).

• Drive joint field activities, partner‑funded campaigns, and integrated GTM motions that increase shared pipeline and influence.

Thought Leadership and Brand Elevation:

• Establish SHI as a thought leader in ServiceNow transformation by developing whitepapers, reports, customer stories, and executive‑level insights.

• Partner with SHI’s Spend Optimization Services team to elevate SHI’s credibility across ITAM, FinOps, automation, and digital transformation domains.

Performance Measurement & Optimization:

• Define and track KPIs across demand generation, pipeline contribution, conversion rates, campaign performance, and sales enablement effectiveness.

• Provide monthly and quarterly reporting to executive leadership, with insights, optimizations, and investment recommendations.

Behaviors and Competencies

• Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.

• Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.

• Business Acumen: Can provide strategic guidance and insights to drive overall business success.

• Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.

• Change Management: Can lead and model exceptional change management at all levels of the organization, can develop and implement change management strategies, and can coach others to improve their change management skills.

• Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.

• Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.

• Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.

• Data Analysis: Can lead data-driven initiatives, inspire others to adopt data analysis methods, and foster a culture of data literacy and informed decision-making.

• Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.

• Strategic Implementation: Can lead the development and execution of comprehensive strategic plans, inspire and guide teams, and drive organizational change to achieve strategic objectives.

Skill Level Requirements

• Experience in utilizing current marketing channels and techniques to effectively reach and engage target audiences. - Expert

• The skill to assess market trends, consumer behavior, and competitive dynamics to inform strategic marketing decisions. - Expert

• The capability to design and implement marketing strategies that align with the overall business strategy, driving organizational success through effective branding and market positioning. - Expert

• Ability to build and maintain relationships with key stakeholders, including clients, partners, and board members, which is essential for fostering collaboration and ensuring organizational alignment. - Expert

• Experience in developing and executing strategies to generate interest and support the sales process. - Expert

• Understanding of IT industry trends and dynamics, ensuring continuous learning and staying ahead of market shifts. - Expert

Other Requirements

• Completed Bachelor's Degree in Marketing, Business Administration, or a related field, or relevant work experience required

• 8-10+ years of solutions, partner marketing or demand generation experience, preferably at high-growth B2B SaaS, hardware or IT services companies

• 3+ years of experience in a management position required

• Proven success driving pipeline for enterprise IT services, especially ServiceNow, SaaS, or adjacent software ecosystems.

• Strong understanding of enterprise IT audiences (IT leadership, ITAM, FinOps, operations, procurement, security).

• Demonstrated ability to build GTM strategies that deliver measurable pipeline growth

• Metrics‑driven focus with deep familiarity with marketing automation, CRM, and analytics tools.

• Experience partnering with sales, alliances, product, and practice leaders in a matrixed environment.

• Ability to travel to SHI, Partner, and Customer Events

• Ability to travel 25%

Preferred Skills:

• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.

• A natural collaborator with a willingness to drive hands-on tactical execution

• Excellent written and verbal communication skills

• A winning attitude that inspires optimism, fun, and the desire to always be learning!

The estimated annual pay range for this position is $150,000 - $180,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status