Business Planner

Job Description 

The Business Planner leads strategic planning and performance management for key retail accounts, partnering closely with Account Managers, Retail partners, and Demand Planning to shape assortments, align forecasts, and drive growth. The role provides sales ready, data driven insights that directly enable revenue growth and support customer strategies. Working in close partnership with Sales, this individual identifies inventory, assortment, and demand opportunities, equipping the team with clear recommendations that improve sell through, close gaps, and exceed customer expectations. A highly effective communicator and results oriented problem solver, this role translates analytics and business context into decisive sales actions.
 

Responsibilities: 

• Own the development and management of seasonal and annual sales and receipt forecasts for assigned Wholesale and/or Corporate Sales accounts, including National, Key, Independent, and Licensed (Collegiate & Stadium) programs, ensuring alignment with commercial and financial targets. 

• Serve as the primary planning partner to Account Managers, proactively leading monthly business reviews to assess performance versus forecast, evaluate point‑of‑sale trends and inventory health, and identify actionable risks and opportunities. 

• Provide advanced weekly analysis of sell‑through and inventory metrics, translating data into clear insights and recommendations that enable sales teams to drive incremental revenue and improve inventory productivity at the account level. 

• Deliver strategic assortment guidance for new product launches and seasonal color strategies by leveraging historical performance, trend analysis, and account‑specific dynamics to optimize sell‑in and sell‑through. 

• Develop and present compelling analytical narratives and materials for quarterly business reviews, account presentations, and senior leadership discussions, clearly communicating performance drivers and forward‑looking strategies. 

• Act as a senior subject‑matter expert within the planning team, contributing to process improvements, forecasting best practices, and mentoring junior planners as needed. 

Qualifications and Attributes: 

• Bachelor’s degree in Business, Finance, Economics, Analytics, or related field 

• 5+ years of experience in Planning, Buying, Sales Operations, or Finance roles with experience planning and forecasting 

• Highly proficient in Microsoft Excel (vlookups, sumifs, index/match, pivot tables, etc.) and PowerPoint 

• Exceptional attention to detail combined with strong business acumen; demonstrated passion for deep data analysis to identify, quantify, and influence key demand drivers. 

• Ability to pair critical thinking and sound judgment to ask “why,” simplify complex problems, and uncover root causes that drive actionable insights. 

• Proven self-starter with persistence and discipline; brings advanced analytical, prioritization, and organizational skills to independently lead initiatives 

• Track record of consistently delivering high‑quality results on time, balancing speed and accuracy while managing multiple workstreams. 

• Thrives in fast-paced, ambiguous, and high-growth environments; embraces a team-first mindset while influencing cross-functional partners toward shared outcomes. 

• Demonstrates resilience and adaptability in the face of shifting priorities, applying strong judgment to navigate pressure and make well-reasoned decisions. 

• Highly effective communicator with the ability to synthesize complex analyses into clear, concise, and compelling narratives for both technical and non-technical stakeholders. 

US Workplace Approach: 

• Hybrid: Position is located in Austin at our HQ off Southwest Parkway. This role is a mixture of onsite and remote with 4 days a week onsite at our YETI office Monday-Thursday. 

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YETI is proud to be an Equal Opportunity Employer.