Content & Lifecycle Marketing

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

This is not a traditional content writer role. You’ll combine conversion-focused copywriting with lifecycle architecture to build a content engine that educates, nurtures, and converts homeowners at scale.

You will own content across the entire funnel: email and SMS sequences, landing pages, paid and organic creative, scripts, onboarding flows, newsletters, and more. From there, you’ll design, build, and optimize lifecycle journeys that deepen education, increase conversion, and drive long-term engagement.

If you love writing, operations, testing, and building something category-defining from the ground up, this role is for you.

What You’ll Do

• Translate complex concepts into simple, consumer-friendly language.

• Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, etc.

• Build and optimize lifecycle journeys that improve education and conversion tailored to different audience segments.

• Strategize and develop engaging and performing organic content.

• Collaborate with design, ops, and sales to drive cohesive messaging.

What You'll Bring

• 3–7+ years in lifecycle marketing, growth marketing, content strategy, or copywriting at fast-paced companies.

• Hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs.

• Exceptional consumer intuition.

• Proven ability to create organic content strategies that grow audience and engagement.

• Ability to operate cross-functionally and drive outcomes.

• Strong organizational and project management skills to coordinate across multiple stakeholders.

• Data-driven approach to measure and improve performance.

• First Principles Thinking: Question assumptions. Principles > rules.

• Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.

• Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.

• Everyone’s an Owner: Follow through on commitments and own results.

• Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.

• Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.

• Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.