Creative Lead, Marketing

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

We’re hiring a Creative Lead on the Marketing team to bring Base Power’s brand to life. This is not a comms or channel management role. This person sets creative direction for how Base shows up in the world: from major campaigns to everyday touchpoints, and is accountable for whether the work actually lands.

You’ll own creative marketing initiatives: from concept through to execution and measurement. You’ll work closely with design, performance, and data teams to make sure our marketing feels distinctive, sharp, and grounded in what customers actually care about.

What You’ll Do

• Lead end-to-end creative for new market launches (from narrative framing to on-the-ground activation).

• Develop campaign concepts that span paid, owned, and physical presence (OOH, direct mail, installs, events).

• Partner with design to produce high-quality creative that stands out and feels unmistakably Base.

• Run customer insights and feedback workstreams, translating the work into clear, compelling brand direction.

• Implement processes to measure performance. Using data feedback to iterate, improve, and sharpen brand campaigns.

• Shape how Base explains complex energy products in ways customers immediately understand and trust and later love.

What You'll Bring

• 5+ years of experience in creative or brand marketing roles, ideally at startups or high-growth companies.

• Proven track record of building and executing high-performing creative marketing campaigns.

• Able to distill complex, infrastructure-level products into simple, trust-building stories for homeowners who don’t think about energy every day.

• Comfortable using performance data, customer feedback, and experimentation to judge creative effectiveness and iterate, not just relying on gut or instinct.

• Experienced in fast-moving startup environments where things aren’t perfectly defined.

• Opinionated and collaborative.

• First Principles Thinking: Question assumptions. Principles > rules.

• Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.

• Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.

• Everyone’s an Owner: Follow through on commitments and own results.

• Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.

• Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.

• Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.