Customer Marketing Manager, Growth

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.

We are seeking a Customer Marketing Manager, Growth to lead all programs that drive revenue growth from our existing customer base. This role will be fully accountable for the strategy, development, execution, analysis, and optimization of upsell and cross-sell initiatives across the business.

The ideal candidate is metrics-driven and commercially minded, with a strong track record of using data to identify opportunities, test new approaches, and achieve measurable revenue outcomes. This person will partner closely with Sales, Customer Success, Product, and Marketing teams to ensure alignment and deliver scalable, impactful programs that meet defined revenue goals.

This position reports to the Director of Global Customer Growth and will play a pivotal role in shaping our customer growth engine.

What You’ll Do

• Own the upsell and cross-sell strategy: Build, manage, and optimize customer marketing programs designed to increase product adoption, expansion, and incremental revenue

• Drive measurable results: Set and meet defined revenue and conversion goals; report on program performance and ROI to leadership

• Develop and execute campaigns: Create and deploy targeted multi-channel campaigns (email, in-product, events, and digital) to drive awareness and adoption of additional products and services

• Leverage customer data: Use behavioral, product usage, and engagement insights to segment customers, identify expansion opportunities, and personalize outreach

• Collaborate cross-functionally: Partner with Sales, Customer Success, and Product teams to align messaging, timing, and touchpoints for a unified customer experience

• Continuously test and optimize: Apply a test-and-learn approach to improve conversion rates, refine messaging, and scale successful programs

• Enable Sales and CS teams: Create enablement materials, playbooks, and digital assets to support effective customer conversations and expansion motions

Who You Are

• 5+ years of customer or growth marketing experience, with direct ownership of upsell and cross-sell programs tied to revenue outcomes

• Data- and results-driven marketer who thrives on setting measurable goals, analyzing performance, and iterating for growth

• Experienced in campaign and lifecycle management tools such as Gainsight, Marketo, Pendo, Salesforce, and analytics platforms like Tableau

• Skilled at partnering across teams to align marketing initiatives with customer success and sales objectives

• Strong strategic thinking with the ability to balance executional excellence and long-term scalability

• Exceptional attention to detail and organizational skills; comfortable managing multiple priorities in a fast-paced environment

• Excellent communication and presentation abilities—able to articulate program impact clearly and confidently

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(Pay Transparency Range: $71,000-$120,000)

At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at Commerce, please let us know during any of your interactions with our recruiting team.

Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/

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