Customer Marketing Manager

Customer Marketing Manager
Lansweeper is hiring a Customer Marketing Manager (backfill) to strengthen and scale our Customer Marketing and Lifecycle Marketing engine. This role sits at the intersection of Customer Success, Sales, Product Marketing, and Demand Generation, with a clear mission: drive product adoption, retention, expansion revenue, and Net Revenue Retention (NRR).
As our Customer Marketing Manager, you will own and scale programs that turn customers into long-term partners and advocates - building structured expansion marketing, upsell & cross-sell campaigns, lifecycle journeys, and customer engagement programs that directly impact revenue.
In the near term, success means:

• Elevating our customer lifecycle marketing strategy
• Increasing expansion pipeline contribution
• Strengthening alignment between Marketing and Customer Success
• Driving measurable impact on NRR and retention

Challenge
The main challenges you'll face are:

• Scaling and optimizing a structured customer lifecycle marketing engine across a global customer base
• Driving measurable expansion revenue and upsell impact in close partnership with Sales and Customer Success
• Aligning customer data, health signals, and intent data to build highly targeted, performance-driven expansion programs

Key Responsibilities

• Own and scale the Customer Marketing function, driving lifecycle marketing programs that increase adoption, retention, and expansion revenue
• Partner with Customer Success Managers (CSMs) to develop marketing plays that accelerate time-to-value and strengthen customer engagement
• Build and execute upsell and cross-sell campaigns, leveraging Salesforce, Pardot, Gainsight, and N.Rich intent data to prioritize high-intent accounts
• Develop segmentation strategies by customer tier, lifecycle stage, product usage, and vertical to deliver personalized lifecycle communications
• Define and track customer marketing KPIs, including NRR contribution and expansion pipeline sourced; continuously optimize campaigns based on performance insights

Key Requirements
Hard Skills

• 5+ years of B2B marketing experience, including 2+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing (SaaS preferred)
• Proven track record building and executing expansion marketing, upsell, and cross-sell programs that drive revenue impact
• Hands-on experience with Salesforce, Pardot (Marketing Automation), Gainsight, and customer data platforms
• Strong analytical skills with experience building dashboards and tracking NRR, expansion pipeline, customer health, and engagement metrics
• Experience collaborating cross-functionally with Customer Success, Sales, RevOps, and Product Marketing

Soft Skills

• Customer-first mindset with a passion for delivering exceptional customer experiences
• Strong project management skills with the ability to manage multiple stakeholders and programs simultaneously
• Clear communicator and trusted cross-functional partner

AI Specific Skills
Lansweeper is an AI-native company. In this role, you'll be expected to actively leverage AI-powered tools and automation to increase work efficiency, enhance campaign personalisation, and support data-driven decision-making across the customer lifecycle.
Team Info
You'll join the Global Demand Generation team and work at the intersection of Customer Success, Sales, Product Marketing, and Demand Generation - collaborating closely with CSMs, RevOps, and the broader Marketing team to drive retention and expansion outcomes.
Our Offer

• Medical, dental, and vision insurance
• 401(k) with company match
• 29 days PTO (20 vacation days, 6 sick days, 3 personal days)
• 12 paid holidays
• Generous paid parental leave
• Learning & Development budget
• Global "Re:Connect" company event

• High-impact ownership of the Customer Marketing and Expansion strategy within a fast-growing global technology company
• Flexibility through a hybrid work model (minimum 2 days in Austin office)
• Opportunity to shape and scale Customer Lifecycle Marketing and NRR growth initiatives

About Lansweeper
Lansweeper is the AI Cyber Asset Intelligence platform helping IT and Security teams gain full visibility, reduce cyber risk, and scale automation with confidence.
In today's complex IT, OT, cloud, and IoT environments, fragmented asset data slows decisions and increases risk. We transform raw asset data into a continuously validated, trusted source of truth - so teams can move faster and act with certainty.
With Lansweeper, organizations can:

• See - Truly complete visibility across hybrid environments
• Know - Enriched asset intelligence with lifecycle and risk context
• Act - Automate workflows, coordinate remediation, and enforce policy at scale

From universal asset discovery to AI-powered intelligence, we provide the shared foundation modern IT Operations, Cybersecurity, and Digital Transformation teams rely on.
Our Culture
We're built on four core values:

• One Team - United across boundaries
• We Care - Customers and people at the center
• We Grow - Learning, sharing, improving
• We Deliver - Focusing on what truly matters

AI Usage During Hiring Process
We use AI to support and not replace during the hiring process. HR decisions are made by our talent acquisition team. You can request more info at any time via [email protected]
Diversity Statement
Lansweeper is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants.
Lansweeper provides equal employment opportunities to all applicants and employees and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity or expression, sexual orientation, national origin, ancestry, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local laws.
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