Demand Generation Manager

At Belfry, we're reshaping how the $50 billion security officer services industry in the U.S. operates. Our mission is simple: empower back-office teams and officers in the field to achieve more through our operating system.

In just five years, we've become the system hundreds of security firms nationwide run their entire business on, from hiring and client management to operations, payroll, billing, and accounting. We're growing fast, we're winning a market that's barely been touched by modern software, and we're just getting started.

Belfry is looking for a Demand Generation Manager in Austin, TX to own our inbound marketing engine, working hand-in-hand with our Head of Growth and sales counterparts. You'll take direct ownership of paid media, email, organic visibility, and campaign execution. You'll set strategy, write content, run paid channels, and own our website. You'll manage a paid media agency, a website/SEO agency, and a fractional graphic design team.

You'll operate with the autonomy and accountability of someone who's run a channel or program end-to-end before, someone who brings ideas rather than waits to be told what to do.

• Run the paid engine across Google, LinkedIn, Meta, and Bing: budget allocation, bid strategy, creative testing, and reporting, in partnership with our agency.

• Be the internal owner the agencies need: Clear pixel, tag, and tracking fixes, landing page tests, and booking-flow issues without multi-week waits. Define the audience, angle, hook, format, hypothesis, and success metrics up front rather than handing the agencies a vague task.

• Own AEO/GEO: Make sure Belfry shows up where buyers are actually looking, in AI-assisted search and answer engines (Answer Engine Optimization and Generative Engine Optimization) as well as traditional SEO.

• Launch Belfry's email marketing program as a new always-on channel, from platform and list build to segmentation, cadence, and performance.

• Bring new channel ideas and execute them efficiently: gifting, experiential, events, and other non-obvious formats. Prioritize by evidence, expected impact, effort, and the value of the learning. Test fast, and kill what doesn't earn its place.

• Build and run account-driven, signal-based campaigns. Use modern tools and AI to source data, tier accounts, and trigger personalized outreach off intent signals rather than blasting the same message to everyone.

• Own the martech stack. Add modern tools and make improvements as needed. Current stack: HubSpot, GA4, and Search Console.

• Define the marketing-to-sales handoff. Work closely with sales to drive qualified leads that convert to opportunities, and orient the engine around priority accounts.

• Report on what matters: marketing-sourced pipeline and closed revenue, using GA4, Search Console, and HubSpot, not just clicks and impressions. Tie every program and channel back to revenue, not just pipeline generated.

• Inbound MQL volume and quality

• Pipeline & closed revenue sourced and influenced by marketing

• Website traffic and conversion rates

• SEO/GEO rankings & search/AI traffic growth

• CAC and ROAS across paid channels

• 4+ years running demand generation or paid media in a B2B SaaS environment, ideally owning a channel or program end-to-end rather than executing someone else's plan

• Experience at a growth-stage company (Series A to C) where you had to build a process, not just follow one

• Vertical SaaS experience preferred

• An audience-first approach to channel strategy and campaign development

• Breadth across growth marketing with real depth in some areas: deep in paid (Google, LinkedIn, Meta), plus working knowledge across email/lifecycle, SEO, web optimization, and marketing ops

• Comfort with ambiguity and a strong bias toward shipping over spec'ing

• An experimentation mindset. You don't just re-run what's worked before, and you know how to scale what does

• A revenue-first instinct

• Strategic and scrappy. You'll be hands-on building and executing in tools, but you'll also set goals, prioritize initiatives, and report on what matters to the whole company

• Hands-on experience with AI-driven workflows

• A small, high-ownership team that's actually building something new.

• Real equity in a high-growth start-up, with a clear path to a meaningful outcome.

• Fully covered medical, dental, and vision

• Unlimited PTO, actually used, plus 11 paid holidays.