As a Demand Generation Specialist, you will optimize inbound marketing strategies, manage events, lead digital programs, and analyze performance metrics to generate high-quality sales leads.
mabl is on a mission to empower software teams with an AI-powered low-code test automation platform that streamlines testing across web, mobile, API, accessibility, and performance. We enable everyone from global enterprises to fast-growing startups to integrate application testing into their development pipelines, accelerating their testing and boosting release cycles, regardless of technical experience.
In 2024, mabl was awarded its 5th AI Breakthrough Award, cementing its position as the #1 AI-powered testing platform in the world. While we continue to grow with the pace of technology, we also believe strongly in the value of culture (our most recent internal survey shows that 92% of our employees feel supported by the flexibility of their work, and 97% believe their manager genuinely cares about their wellbeing.)
To continue delivering on our mission of transforming the testing space, we’re looking for people to join our team of leaders, experts, innovators, and community builders. Our core values are: drive, authenticity, support, and insight; these are the foundation of our culture and a key part of what it means to be a mabler. We practice transparency, embrace collaboration, and lead with empathy while encouraging each other to bring our most authentic selves to work.
About the Role
mabl is looking for a data-driven, execution-oriented Demand Generation Specialist to own and optimize our inbound demand generation strategy. You will be the primary partner for our inside sales teams, ensuring that every hand-raiser, webinar attendee, and event lead is captured, nurtured, and converted into high-quality pipeline—building and maintaining the high-velocity side of our revenue engine. You’ll support our outbound marketing efforts through a range of tactics, including field events, email, direct mail, tradeshows, webinars, and more.
What You’ll Do
- Optimize the Inbound Funnel: Partner regularly with sales to monitor lead quality, improve follow-up, and gather feedback on campaign effectiveness.
- Execute High-Impact Programs: Own the end-to-end logistics for mabl-hosted events, 3rd-party tradeshows, from venue sourcing to post-show attribution.
- Digital Program Management: Lead the execution of our webinar program and digital events. You’ll build the campaigns in Marketo, coordinate with speakers, and own the promotion strategy.
- Nurture & Database Health: Manage and optimize mabl’s automated email nurture streams. You’ll ensure we are sending the right message to the right person at the right time based on their behavior.
- Performance Reporting: Collaborate with RevOps to socialize ROI for every event and digital program. You’ll use data to decide which programs to scale and which to cut.
- Experimentation: Run A/B tests on landing pages, ad copy, and email subject lines to constantly move the needle on conversion rates.
You Could Be a Great Fit If:
- You have 2+ years of hands-on experience in Demand Gen or Field Marketing (ideally in B2B SaaS).
- You are comfortable "under the hood" of marketing automation. You know how to build a program, track a lead, and pull a report, ideally within Salesforce and Marketo.
- You enjoy partnering with sales. You understand their world and are passionate about giving them the tools and leads they need to hit their quota.
- You can manage a 3rd-party trade show booth, a webinar launch, and an email nurture update simultaneously without breaking a sweat.
- You don't just report numbers; you look for the "why" behind the data.
- You work well in a self-driven environment with many team members being remote from your location
Some travel is required to support in-person events and tradeshows.
Salary will be based on experience. Base salary starting at $90k plus bonus and stock options.
Working at mabl
About Us
- We embrace hybrid and remote work across the US and around the world!
- We have 80+ mablers spread across the world in 4 countries, 3 continents, and about 18 states.
- Teams get together annually to foster lasting personal relationships and we encourage mablers to visit our Boston office when possible.
- Our Diversity, Equity, and Inclusion committee drives budgeted initiatives across all facets of the company, including recruiting, onboarding, education, and celebrations.
- We’ve won a number of awards for our work and culture, including being named to BuiltIn’s Best Places to Work in Boston five times, Boston Globe’s Top Places to Work for DEI, and Business Intelligence’s Excellence in Customer Service Award.
- We invest significantly in benefits and perks, including generous parental leave, rich health benefits, and employee wellness and collaboration perks.
- We value our employees and show our appreciation through rewards and recognition programs, such as our mabl Kudos program and annual Founders Award!
mabl is the enterprise SaaS leader of AI-driven, low-code test automation that empowers high-velocity software teams to embed automated end-to-end tests into the entire development lifecycle. mabl customers benefit from a unified platform for easily creating, executing, and maintaining reliable browser, API and mobile web tests that result in faster delivery of high-quality, business critical applications. That’s why customer-centric brands like Liberty Mutual, jetBlue, Intuit, Stack Overflow, and many others rely on mabl to create the digital experiences their customers demand. Learn more at https://www.mabl.com; follow @mablhq on Twitter and @mabl on LinkedIn.
Top Skills
Marketo
Salesforce
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