Digital Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

• Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels

• Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI

• Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness

• Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance

• Collaborate with creative, content, and product teams to align marketing objectives and messaging

• Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards)

• Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising

• Manage advertising budgets efficiently while meeting performance targets

• Ensure campaigns align with brand guidelines and broader marketing strategies

Required Qualifications

• Skills & Competencies:

• Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio.

• A collaborative team player who thrives in fast-paced environments and can adapt to rapidly changing priorities.

• Bachelor's degree in Marketing, Business, or a related field is preferred.

• 2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)

• Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok

• Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates

• Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)

• Excellent organizational skills with the ability to manage multiple campaigns simultaneously

• Strong attention to detail and a data‑driven mindset

Preferred Qualifications

• Experience marketing SaaS products or B2B offerings

• Familiarity with marketing automation tools and CRM platforms

• Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO)

• Experience collaborating with designers and copywriters on ad creative development

Salary range: $50,000 - $60,000

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.