Digital Solutions Engineer

Compensation Range:

Position Summary

The Digital Solutions Engineer will be an essential part of the team, working cross functionally to recommend and implement solutions for website tracking and optimization, user experience, marketing analytics, and UTM strategy.  Additionally, this role will work closely with the Senior Manager of Digital Marketing Analytics and Architecture on all aspects of third party vendor solutions related to the website.  The position will be responsible for ensuring the system is accurately collecting data across all platforms that have an impact on the marketing metrics. This position will help ensure analytics implementations follow best practices for new and existing measurement partners such as: Facebook, Google, Salesforce Marketing Cloud, and other reporting / ad platforms.

Essential Functions:

• Facilitate requirement gathering and documentation of solution options for integrations supporting web analytics and media measurement tools
• Responsible for managing the GTM container and ensuring that page load times are not impacting the user experience
• Responsible for QA related to analytics tags and reconciling data down funnel through the Lead Management System and Salesforce
• Work with the Performance Media teams to ensure that campaign tracking is implemented according to our current campaign standards
• Performs regular tag audits, identifying data collection issues as well as opportunities to improve efficiency
• Accountability for Lead Tracking issues that are reported, identifying the source of the issue, as well as the solution, from the Lead Management System through Salesforce, working with Web Development and Enrollment Operations teams as needed
• Responsible for testing implementations and ensuring full functionality
• Working with internal stakeholders and vendors as issues arise during implementation and beyond

Supervisory Responsibilities: N/A

Requirements:

Education & Experience:

• Bachelor’s in Math, Computer Science, or equivalent work experience in digital marketing analytics preferred
• 1+ years of experience working in web analytics tools, media measurement platforms, or marketing science
• 1+ years of experience with web analytics platforms (e.g. Google Analytics, Omniture, CDP)
• 1+ years of experience with Tag Management implementation and configuration (Google Tag Manager preferred)
• 1+ years of experience in digital marketing
• Experience in higher education is a plus
• Experience consuming web-based data connections including OData, REST and SOAP APIs and programming with HTML, CSS, and JavaScript is helpful

Competencies/Technical/Functional Skills:

• Experience in creating and maintaining process flow diagrams with Visio or Miro
• Detailed understanding of GTM (Google Tag Manager) and related applications
• Good communication skills when working with both technical and non-technical stakeholders
• Strong project and stakeholder management skills
• Expert problem solving, critical, and analytical thinking skills
• In depth of standard Google Analytics 4 (GA4) reports as well as custom report creation
• Microsoft Office Suite 365, including advanced excel functionality

Location: Remote, USA

Travel: Less than 10%

#LI-Remote

Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies.  Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family.  For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

National University is committed to maintaining a high-quality workforce representative of the populations we serve. National University employs more than 4,500 faculty and staff and serves over 45,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals.

National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University.