Director, Marketing

At Viva Day Spa + Med Spa, we believe self-care is a way of life—and we're in the business of helping people feel better inside and out. Women-founded in Austin, Texas, Viva is an award-winning wellness brand redefining the spa and med spa experience. For more than 20 years, we've combined luxury spa services with results-driven medical aesthetics, delivered with the warm, authentic hospitality that keeps guests coming back.

Trusted by thousands of guests each month, Viva has been recognized as Best Spa in Austin year after year, including this year's Austin Chronicle award. We're also proud to be a Top 250 provider for both Allergan Aesthetics and Galderma, the nation's #2 Hydrafacial provider, and the nation's #1 SkinCeuticals Flagship.

As we expand into new markets, we're looking for a Director of Marketing to help shape Viva's next chapter. This is a rare opportunity to help grow one of the country's most respected spa and med spa brands while leading marketing across Austin, Dallas, and future markets.

Our culture is built on care, curiosity, and excellence. We support and challenge each other because that's how exceptional teams—and enduring brands—are built.

The Role

You're an experienced marketing leader who thinks strategically, executes decisively, and develops high-performing teams. You're equally comfortable shaping strategy, translating ideas into action, and rolling up your sleeves when needed.

Reporting to the VP of Marketing, you'll help lead Viva's marketing strategy across brand, digital, acquisition, retention, and market expansion, driving measurable growth while strengthening the guest experience across every touchpoint.

Key Responsibilities 

Marketing Leadership

• Lead, coach, and inspire Viva's marketing team as the company continues to grow.
• Oversee marketing across acquisition, retention, brand, digital, and every guest touchpoint.
• Partner with the VP of Marketing to establish strategic priorities, allocate resources, and execute annual marketing plans.
• Recruit, develop, and retain exceptional marketing talent while evolving the capabilities of the team.
• Foster strong cross-functional partnerships to support company growth.

Marketing Performance

• Lead an integrated marketing team and agency partners to deliver measurable business growth.
• Optimize acquisition, retention, customer lifetime value (LTV), and marketing ROI through guest insights, analytics, and attribution.
• Identify new growth opportunities and translate insights into measurable business results.
• Leverage AI and emerging technologies to improve marketing effectiveness, team productivity, and guest engagement while preserving Viva's premium guest experience.

Brand Strategy and Positioning

• Lead the continued evolution of the Viva brand while protecting its premium positioning.
• Shape how Viva's story is told across every guest touchpoint, ensuring it is distinctive, relevant, and authentic.
• Strengthen guest trust, brand affinity, and market differentiation.
• Ensure a consistent brand experience in every market.

Minimum Requirements

• 6–8+ years of progressive marketing leadership experience.
• Proven success leading integrated marketing teams across multiple channels and guest touchpoints.
• Experience building, developing, and inspiring high-performing teams while effectively managing agency and cross-functional partnerships.
• Demonstrated success driving measurable business growth through data-informed marketing strategies and customer insights.
• Background in premium consumer brands preferred, including wellness, beauty, medical aesthetics, luxury retail, hospitality, or other experience-driven businesses.

Qualifications

• Strategic thinker who balances long-term brand building with near-term business performance.
• Strong understanding of acquisition, retention, customer lifetime value (LTV), attribution, marketing ROI, and performance measurement.
• Exceptional leadership, communication, and relationship-building skills.
• Experience leveraging AI and emerging technologies to improve marketing effectiveness while maintaining a premium brand experience.
• Naturally curious, highly organized, and comfortable managing multiple priorities in a fast-paced, growth-oriented environment.
• Strong understanding of CRM, lifecycle marketing, loyalty and membership programs, segmentation, and first-party data strategies.
• Experience managing agency partners across paid media, SEO, web, creative, and public relations.

Compensation & Benefits

Salary: $130,000–$140,000 annually

Location: Hybrid in Austin, Texas, with travel to Dallas and future markets

Benefits & Perks

• Performance-based bonus opportunity
• Medical, dental, and vision insurance
• Short-Term Disability, Long-Term Disability, Life & AD&D insurance
• 401(k) with company match
• Three weeks of paid time off, plus paid holidays
• Paid parental leave
• Deep discounts on med spa services, treatments, and retail products
• Friends & Family discounts
• Ongoing professional development opportunities

Why Viva?

This is an opportunity to help shape the future of one of the country's most respected spa and med spa brands. As we expand into new markets, you'll play a key role in growing our brand, developing an exceptional marketing team, and creating memorable guest experiences.

If you're energized by building teams, elevating brands, and making a measurable business impact, we'd love to hear from you.

Viva Day Spa + Med Spa is proud to be an Equal Opportunity Employer. Employment is contingent upon successful completion of a background check.