Director YouTube Video Creative Marketing Strategy

You will lead the creative and strategic vision for YouTube (and adjacent video platforms), owning the entire content lifecycle — from concept to production to monetisation. Reporting directly to the CEO, you’ll drive a high-impact video strategy that fuels audience growth, engagement, and revenue across digital media, courses, community, and live events.

• Define and execute the multi-year YouTube and video growth strategy for the brand.
  

• Lead production of long-form and short-form video content: educational, inspirational, and entertaining storytelling that aligns with the company’s tone and mission.
  

• Build, lead, and mentor a world-class team of creative, production, and editing professionals.
  

• Partner with Growth, Marketing, Product, and Community teams to align video initiatives with the company’s funnel, metrics, and monetisation goals.
  

• Use analytics and viewer insights to optimise watch time, engagement, retention, and conversion.
  

• Experiment with innovative formats, interactive content, and live events to expand reach and brand impact.
  

• Maintain a high creative standard while ensuring measurable commercial outcomes.
  

We are only considering A-Players who:

• Have 5–10+ years of senior creative or video leadership experience within eLearning, online courses, coaching, or digital media companies .
  

• Have spotlight achievements , such as:
  

  • Scaling a YouTube channel from <100K to multi-million subscribers or tripling revenue through content.
    

  • Producing standout educational or entrepreneurial series that transformed audience engagement and monetisation.
    

  • Developing and leading a successful team delivering impactful, high-quality video content at scale.
    

• Combine creative excellence with analytical insight and commercial understanding.
  

• Thrive in a fast-growth, founder-led company with a mission-driven, entrepreneurial culture.
  

• Are based in Austin, TX or ready to relocate to join a hands-on, in-person creative environment.
  

• Shape and scale a globally recognised YouTube-first brand reaching millions of entrepreneurs, creators, and investors.
  

• Collaborate with a visionary Founder and leadership team driving innovation in education, business, and freedom.
  

• Make a tangible impact on growth, brand storytelling, and creative direction.
  

• Competitive compensation and performance-based rewards.
  

If this opportunity aligns with your achievements and ambitions, please apply with your resume or share this role with your network.