Leads enterprise MarTech and CRM programs across marketing, analytics, engineering, data, creative, legal, brand, and external partners. Manages integrated plans, governance, dependencies, risks, approvals, executive reporting, and technical delivery constraints. Coordinates platforms including Salesforce Marketing Cloud, Braze, customer data platforms, and digital asset management systems. Supports AI-enabled marketing implementations and workflow improvements while influencing stakeholders without direct authority.
Enterprise MarTech Program Manager will lead enterprise-wide programs supporting B2C lifecycle marketing, CRM operations, marketing technology and process transformation. Coordinate Marketing Strategy, Analytics, Data Architecture, Engineering, Creative, Legal, Brand and external partners. Translate business priorities into executable plans and measurable outcomes through influence rather than direct authority. This is not a hands-on CRM developer or marketing strategy role.
Job Responsibilities
Essential Functions:
- Lead multiple concurrent cross-functional MarTech and CRM initiatives, aligning owners, milestones, dependencies and deliverables.
- Build integrated plans, governance, intake and approval workflows, risk logs, quality checkpoints and executive reporting.
- Translate business priorities into requirements and workstreams with analytics, engineering, data architecture and marketing teams.
- Facilitate discussions on APIs, ETL/data pipelines, integrations, system outages and technical delivery constraints.
- Coordinate Salesforce Marketing Cloud, Braze, customer data platforms, digital asset management and agency/vendor initiatives.
- Resolve blockers and competing priorities; influence stakeholder accountability constructively without direct authority.
- Prepare executive presentations and decision recommendations for Directors, AVPs, VPs and SVPs.
- Use Asana, Jira, Smartsheet or comparable platforms to manage simultaneous program timelines and risks.
Secondary Functions:
- Support phased AI-enabled marketing tool implementations, including MVP definition, testing, rollout and adoption.
- Improve operational workflows to increase speed to market, scalability and accuracy.
Position type:
- Full time- Remote
Expected hours of work:
- U.S. business hours with Mountain, Central and Pacific Time stakeholders
Travel:
- None
Job Qualifications
Education/Certifications:
- Bachelor’s degree or equivalent practical experience.
Preferred Education/Certifications:
- PMP, Agile, Scrum Master or comparable certification; not required.
Experience:
- 4+ years of program or project management experience leading complex cross-functional initiatives from planning through implementation.
- Experience across multiple simultaneous business and technical workstreams, with exposure to marketing, MarTech, CRM, lifecycle marketing or related transformation.
Preferred Experience:
- Large-enterprise or similarly complex stakeholder environment; B2C customer engagement and multi-level approval processes.
- Exposure to Salesforce Marketing Cloud, Braze, CDPs, digital asset management, integrations or AI-enabled marketing programs; hands-on development not required.
Skills and Qualifications:
- Influential leadership, relationship building, conflict resolution and accountability without direct reporting authority.
- Requirements gathering, project governance, milestone/dependency management, risk mitigation and executive reporting.
- Technical fluency in APIs, ETL, data pipelines and platform dependencies sufficient to collaborate with engineers; coding not required.
- Proficiency with Asana, Jira, Smartsheet or equivalent project management tools.
- Executive communication, presentation development, facilitation and comfort navigating ambiguity.
- Ability to coordinate diverse programs rather than a single marketing workstream; entertainment/streaming experience is not required.
Physical Requirements: N/A
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not an exhaustive list of responsibilities, duties and skills. Personnel may be required to perform other duties as needed.
About
At Group O, it’s our employees who we value most. That’s why we provide a supportive environment where employees are given every opportunity to excel. Group O offers a wide variety of careers with room for professional growth and advancement, and we are always looking for motivated individuals to join our team. At Group O, our employees’ health and well-being is equally as important as the work they perform. We back up that philosophy by providing a competitive benefits package that supports now and for their future.In 1974, Bob Ontiveros saw an opportunity to live the American dream and build a company for himself and his family. 50 years later, the packaging company he originally founded out of the back of his station wagon - Group O is ranked by the United States Hispanic Chamber of Commerce as one of the top five Latino-owned businesses in the country. Group O has gained prestige for helping Fortune 500 companies like Samsung, Michelin, Caterpillar, and PepsiCo turn their most complex business challenges into centers of profitability and efficiency. Headquartered in Milan, IL, Group O employs over 1,200 employees.
Similar Jobs
Aerospace • Artificial Intelligence • Machine Learning • Robotics • Software • Defense Technology
Leads Shield AI’s strategic autonomy capture strategy for PACOM, developing multi-year capture plans, building relationships with requirements and acquisition officials, and influencing defense policy, requirements, and solicitations. The role coordinates technical and operational teams to secure strategic program wins and expand long-term revenue and mission impact across autonomy product portfolios.
Top Skills:
Artificial IntelligenceAutonomy SoftwareSynthetic Reality Technologies
Consumer Web • Healthtech • Professional Services • Social Impact • Software
Lead full-cycle technical recruiting for engineering teams: partner with hiring managers, design sourcing strategies, run searches from intake to offer, use data to diagnose and improve searches, and ensure a structured, inclusive candidate experience while building high-quality pipelines.
Aerospace • Information Technology • Software • Cybersecurity • Design • Defense • Manufacturing
Lead certification efforts to ensure aircraft software meets FAA/DoD/NASA safety standards. Prepare certification artifacts, collaborate with authorities, mentor engineers, resolve complex engineering issues, and track safety and certification milestones.
Top Skills:
AgileCodevueConfiguration ManagementGitJIRARtca Do-178
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
