Group Manager, Search Engine Marketing

​​About LegalZoom

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

Human-in-the-Loop

At LegalZoom, we operate with a human-in-the-loop model, where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making.

To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.

​This position will be hybrid in Austin, TX, Sherman Oaks, CA, or Mountain View, CA

Overview

LegalZoom is looking for a Group Manager of Organic Growth (SEO & AEO) to lead the strategy, execution, and scaling of our organic search footprint across traditional search engines and emerging AI-driven discovery platforms (Answer Engine Optimization). In this high-impact leadership role, you will define the roadmap to drive organic acquisition, increase brand visibility, and lead a high-performing team of SEO managers and content strategists.

You will

• Develop and execute a comprehensive organic growth strategy spanning technical SEO, content strategy, link equity, and AEO/generative search visibility.

• Lead, mentor, and scale a team of SEO specialists, product managers, and content creators to execute scalable organic acquisition initiatives.

• Pioneer AEO strategies to optimize content and technical infrastructure for AI powered discovery engines, LLMs, and conversational search platforms.

• Partner cross-functionally with Product, Engineering, Design, Brand, and PR teams to embed SEO/AEO best practices across product web experiences.

• Establish robust measurement frameworks, performance dashboards, and reporting models to track search traffic, conversions, revenue, and brand authority.

• Other duties as assigned.

• Occasional travel may be required as needed.

You have

• 8+ years of experience leading enterprise-level organic growth, SEO, and content strategies with a proven track record of scaling traffic and revenue.

• Deep understanding of search engine algorithms, technical SEO architecture, schema markups, site performance optimization, and web analytics platforms.

• Demonstrated experience with Answer Engine Optimization (AEO), LLM retrieval models, and emerging AI search dynamics.

• Strong people management experience with a track record of building, coaching, and leading high-performing teams.

• Excellent cross-functional communication skills with the ability to articulate SEO/AEO value and business impact to executive leadership.

• Remote employees should confirm that the internet service available has adequate bandwidth to support all work processes.

The salary range for this role is ($141,800 - $210,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

●  Medical, Dental, Vision Insurance

●  401k, With Matching Contributions

●  Paid Time Off

●  Health Savings Account (HSA)

●  Flexible Spending Account (FSA)

●  Short-Term/Long-Term Disability Insurance

●  Plus other wellness benefits to include:

○  Fertility

○  Mental Health

○  One Medical

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.