Growth Optimization

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

This role owns Base’s front door: the website and the entire pre-sales signup funnel. You are accountable for how people experience Base from first visit through signed agreement.

You will work closely with Growth Marketing to ship pages and flows that drive acquisition, but this is not a support role. You own the web narrative, conversion performance, and measurement end to end.

A core part of the job is brand-forward web strategy and conversion copy. The site must feel like one coherent, credible company while clearly serving very different audiences: homeowners deciding if we are trustworthy, utilities and operators evaluating reliability, homebuilders assessing partnership fit, policymakers trying to understand the model, and talent forming a first impression. You will decide what we emphasize, what we claim, and how aggressive we are in optimizing without eroding trust. That judgment is central to the role.

Engineering is lean. You will often implement changes directly and work with engineers on larger builds. You are not expected to be a full-time engineer, but you must be technical enough to ship production work yourself and collaborate fluently with one.

What You’ll Do

• Partner with Growth Marketing to ship landing pages and site experiences that support acquisition goals and improve conversion.

• Own the pre-sales funnel end to end (landing page → education → qualification → signup → handoff → signature) and improve conversion rates and lead quality.

• Own web measurement: instrumentation, events, funnels, attribution hygiene, and weekly reporting that drives action.

• Own Base’s web narrative and standards: how we talk, what we emphasize, what we claim, and how the site stays consistent as we grow.

• Run a steady experimentation cadence across messaging, layout, routing, and step order; ship wins and retire losses without turning the site into a test bed.

• Represent brand and design in implementation: translate design intent into shippable components, enforce consistency, and prevent drift.

• Implement web changes directly when needed (primarily Webflow; occasional light HTML/CSS/JS) and coordinate with front-end engineers on more complex work.
  

What You’ll Bring

• 3+ years owning a website, landing pages, or conversion funnel with measurable outcomes.

• Strong design judgment (hierarchy, layout, interaction patterns) and fluency in Figma.

• Strong writing and editing skills for web conversion and customer education.

• Web development competence: you’ve shipped sites using Webflow or Framer and maintain clean, reusable components/templates.

• SEO fundamentals and tooling familiarity (Semrush, Ahrefs): you can manage on-page structure, technical hygiene, and performance basics.

• Analytics fluency: comfortable in PostHog (or similar), can define events/funnels, debug tracking, and write SQL to answer your own questions.

• Technical range to collaborate with engineers and ship lightweight builds: you understand modern web architecture, can read and review code at a high level, and can prototype quickly in tools like Cursor and v0 when needed.

• Ability to operate cross-functionally in an unstructured environment and keep work moving.

About This Team

The Marketing team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.

• First Principles Thinking: Question assumptions. Principles > rules.

• Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.

• Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.

• Everyone’s an Owner: Follow through on commitments and own results.

• Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.

• Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.

• Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.