Marketing and Content Strategist

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We’re looking for a high-energy, detail-driven Marketing & Content Strategist to support brand initiatives, member engagement, and club sales. This is a unique opportunity to contribute to the marketing and growth of an innovative luxury surf club from the ground up. The ideal candidate is creative, organized, and passionate about premium lifestyle brands and experiential marketing. In this role, you will be part of creating the Discovery Land Company experience for our members and fellow employees.

Key Responsibilities

Social Media Management and Content Creation:

• Develop, curate, and schedule engaging content across various social media platforms, subject to manager approval.

• Monitor social media channels for comments, messages, and mentions, and respond promptly and professionally.

• Approve Club posts via social media management system.

• Collaborate with the marketing team to create visually appealing and compelling digital content for the DLC app, social media, and other multimedia materials.

• Ensure content aligns with the company's brand voice and messaging.

• Complete market research to stay updated on industry trends, competitor activities, and emerging digital marketing technologies.

• Provide recommendations for innovative approaches to enhance Austin Surf Club’s digital presence.

• Website Management:

• Maintain and update the company's website content, ensuring accurate listings, up-to-date information, and a seamless user experience.

• Coordinate with web developers and manager to implement necessary changes and improvements.

• SEO and Analytics:

• Collaborate with the team and GA consultant to implement on-page SEO strategies to improve organic search visibility.

• Monitor website traffic, user behavior, and engagement using tools such as Google Analytics and provide insights for continuous improvement.

Marketing & Communications Support:

• Club Communications: Create, schedule and distribute club communications to members and prospects via Eloqua 

• Cross-Department Collaboration: Work closely with Sales, Marketing, Club Operations, and Member Services to create a weekly roundup of updates and important information.

• Digital Asset Management: Regularly update and maintain club assets in relevant databases, including Publitas, Asset Bank, Pacesetter, and Egnyte.

• SWAG Management: Maintain inventory of promotional materials (SWAG) 

• Event Support: Assist in the planning and execution of prospect events to foster member engagement and growth.

Team & Admin Coordination

• Manage timelines, task lists, and interdepartmental communication for sales and marketing initiatives

• Maintain shared folders, marketing archives, and sales trackers

• Support partnerships, sponsorships, and marketing collaborations

• Assist with managing and nurturing prospect lists, CRM updates, and member onboarding

• Prepare polished sales decks, proposals, and follow-up communications

• Help coordinate private tours, site visits, and VIP sales experiences

• Support referral program tracking and investor/member communications

General Administration:

• General sales and marketing administration tasks

• Additional marketing duties as needed

Skills & Qualifications

• Bachelor’s degree in business and marketing preferred.

• 1-3 years of experience in a real estate-related industry.

• Experience with CRM entry and/or real estate contracts.

• Proficient in Microsoft Office & Adobe Suite programs.

• Exceptional verbal and written communication skills.

• Must possess high level of confidentiality and discretion.

• Excellent attention to detail, accuracy, and organizational skills.

Additional Requirements

• Positive attitude, professional demeanor, and exceptional communication and interpersonal skills to deliver service to members, guests, and team members.

• Must be able to work flexible work hours/schedule including evenings, weekends, and holidays. Long hours may be required due to business demands.

• An excellent communicator and collaborative team player.

• Adept at balancing creativity with business objectives and is self-directed.

• Ability to stay calm and focused during the busiest of times.

• Ability to read, write, speak, and understand English; additional languages preferred.

• Ability to learn new programs quickly and be able to teach others.

• Ability to meet the physical demands of the position including, but not limited to, working indoors and outdoors in all weather conditions, standing, walking, and moving for periods of greater than eight (8) hours, and lifting and carrying items sometimes greater than fifty (50) pounds.

Benefits

• Competitive Pay

• Medical, Dental, and Vision Benefits

• 401k Contribution

• Paid Time Off and Paid Holidays

• Employee Meals, Referral Incentives, and Recognition Programs

• Professional development and upward mobility opportunities

• Work-Family Culture

About Us:

Austin Surf Club is a groundbreaking collaboration between Discovery Land Company and surfing icon Kelly Slater that is redefining residential living with state-of-the-art wave technology and unparalleled amenities. Positioned as Discovery's flagship private surf club, we strive to create an exceptional surf experience that blends Texas-inspired camaraderie with endless adventure. The club offers various residences and signature amenities, including a Kelly Slater-designed surf basin, an Xtreme Park, sports courts, a brew house, a fishing and SUP lake, a spa, a wellness center, and farm-to-table dining experiences. At Austin Surf, our employees use their personal talent, passion, and resources to meaningfully integrate with diverse communities to provide the highest level of service that contributes to the creation of unforgettable experiences. For more information about our club, please visit: https://discoverylandco.com/communities/austin-surf-club

Discovery Land Company is a U.S.-based real estate developer and operator of private residential club communities and resorts with a world-renowned portfolio of domestic and international properties. The mission of Discovery Land Company is to create one-of-a-kind environments that provide individuals and families the freedom, security, and resources to learn, grow, and play in some of the most beautiful places in the world. For more information about our company, please visit: http://www.discoverylandco.com.

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