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JPMorganChase

Marketing Automation Senior Associate

Posted 2 Days Ago
Hybrid
Plano, TX
Senior level
Hybrid
Plano, TX
Senior level
Manage and optimize multi-channel marketing campaigns in Marketo, including workflow development, lead scoring, audience segmentation, compliance controls, documentation, and performance analysis. Collaborate with cross-functional teams across time zones, support MarTech integrations, and recommend campaign improvements. The role requires independent execution, strong analytical and project management skills, and adherence to email privacy regulations.
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As a Marketing Automation Senior Associate, you will manage and optimize multi-channel marketing campaigns in Marketo. You will play an important role in building campaigns, ensuring compliance, and collaborating with cross-functional partners to achieve marketing objectives

Join our Commercial & Investment Bank (CIB) Marketing Automation team as a Senior Associate supporting global marketing initiatives. You’ll manage and optimize end-to-end campaigns primarily in Marketo, ensuring compliance with email privacy regulations and maintaining strict controls. This role requires strong independent work, documentation skills, and the ability to collaborate across time zones.


Job Responsibilities:

  • Build, execute, and optimize multi-channel marketing campaigns in Marketo.
  • Implement and document marketing automation workflows, including lead scoring and audience segmentation.
  • Ensure all activities comply with privacy regulations (CAN-SPAM, GDPR, etc.).
  • Collaborate with cross-functional teams and provide clear campaign documentation.
  • Analyze campaign performance and recommend improvements and innovations. 
  • Support integration with other MarTech tools.

Required Qualifications, Capabilities and Skills:

  • Bachelor’s degree or equivalent experience.
  • 3+ years in digital marketing automation (Marketo preferred; Marketing Cloud a plus).
  • Experience with Salesforce CRM and Stensul preferred.
  • Strong project management, analytical, and documentation skills.
  • Ability to work independently and maintain high standards of control and compliance.
  • Excellent communication and collaboration skills.

Preferred Qualifications, Capabilities and Skills:

  • Experience with Salesforce CRM and Stensul preferred
About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

About the TeamJ.P. Morgan’s Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world. 

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