Marketing Manager, Multifamily Digital Marketing

Job Title

Marketing Manager, Multifamily Digital Marketing

(https://careers.cushmanwakefield.com/)

Job Description Summary

The Marketing Manager, Multifamily Digital Marketing is responsible for developing and executing digital marketing strategies that drive qualified lead generation, optimize the online customer journey, and support portfolio performance across a national multifamily portfolio. This role serves as the bridge between property operations, digital marketing vendors, and corporate marketing teams to ensure communities maximize digital visibility, conversion performance, and brand consistency.
The ideal candidate brings a strong background in multifamily digital marketing, website management, local search optimization, marketing technology, and data-driven decision making. They are comfortable managing multiple initiatives simultaneously, leveraging emerging technologies and AI tools, and providing strategic guidance to onsite teams and marketing stakeholders.

Job Description

Responsibilities:

Digital Strategy & Performance Marketing

• Develop and execute portfolio-level digital marketing strategies focused on lead generation, conversion optimization, and occupancy goals.
• Analyze performance data across websites, paid media, CRM systems, and reputation platforms to identify trends and recommend optimization opportunities.
• Partner with internal teams and external vendors to improve website performance, SEO, SEM, paid media, and digital customer experience initiatives.
• Monitor marketing KPIs and provide actionable recommendations that improve traffic, lead quality, conversion rates, and customer engagement.
• Support portfolio marketing planning through data analysis, reporting, and performance benchmarking.

Website & Digital Experience Management

• Own website content strategy, ongoing optimization efforts, and quality assurance across assigned communities.
• Manage website launches, redesigns, branding updates, and digital asset implementation.
• Partner with website vendors and internal stakeholders to troubleshoot issues, implement enhancements, and improve user experience.
• Ensure community websites maintain accurate content, pricing, imagery, and digital compliance standards.

Search, Reputation & Local Marketing

• Develop strategies to improve local search visibility through Google Business Profile optimization, directory management, and reputation initiatives.
• Monitor online reputation performance and identify opportunities to improve ratings, reviews, and resident engagement.
• Recommend and implement best practices that increase visibility and strengthen brand presence across digital channels.

Marketing Technology & Innovation

• Serve as a subject matter expert on multifamily marketing technology platforms including Yardi, RentCafe, Knock CRM, Engrain, Google Business Profile, and related tools.
• Evaluate emerging technologies, AI solutions, and automation opportunities that improve operational efficiency and marketing effectiveness.
• Support implementation and adoption of new marketing technologies across the portfolio.
• Identify opportunities to streamline workflows through automation and digital process improvements.

Leadership & Team Development

• Provide mentorship and strategic guidance to marketing specialists and onsite teams.
• Lead training initiatives focused on digital marketing best practices, website management, reputation management, and emerging technology.
• Partner with leadership teams to support national marketing initiatives and operational priorities.
• Assist with onboarding, coaching, and professional development efforts within the marketing organization.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in digital marketing, multifamily marketing, performance marketing, or related field.
• Demonstrated experience with website management, SEO, SEM, Google Business Profiles, reputation management, and digital analytics.
• Experience working with multifamily technology platforms including Yardi, RentCafe, Knock CRM, Entrata, Engrain, or comparable systems.
• Strong analytical skills with the ability to translate marketing performance data into actionable business recommendations.
• Experience managing external marketing vendors and agency relationships.
• Knowledge of AI-powered marketing tools, automation platforms, and emerging digital marketing technologies.
• Previous leadership, mentorship, or team development experience preferred.
• Strong project management and stakeholder management skills.

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.

The company will not pay less than minimum wage for this role.

The compensation for the position is: $ 80,750.00 - $95,000.00

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [email protected]. Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”