Generates and qualifies leads, conducts outbound sales outreach, develops customer relationships, manages the sales pipeline in CRM systems, researches market trends, and meets sales targets within the industrial equipment rental market. The role collaborates with account executives, sales managers, and marketing teams, maintains accurate sales records, provides customer service, and requires extensive driving and overnight travel.
The Outside Sales Representative – Industrial focuses on generating sales, developing customer relationships, and expanding our customer base. This role is responsible for maintaining and growing existing relationships, identifying and pursuing new business opportunities, meeting sales targets, and providing legendary customer service to ensure long-term client satisfaction.
This position would cater to the Industrial market segment geared towards those customers who consistently use equipment for either short term use or long term projects including Power Plants, Manufacturing/Processing Plants, Hospitals, Telecommunications, Schools, Correctional Facilities, or College Campuses.
The incumbent in this position is expected to model the following practices on a daily basis:
This position would cater to the Industrial market segment geared towards those customers who consistently use equipment for either short term use or long term projects including Power Plants, Manufacturing/Processing Plants, Hospitals, Telecommunications, Schools, Correctional Facilities, or College Campuses.
The incumbent in this position is expected to model the following practices on a daily basis:
- Demonstrate alignment with the company's mission and core business values;
- Collaborate with key internal/external resources;
- Participate in ongoing self-development.
Essential Functions
- Models, promotes, reinforces, and rewards the consistent use of HOLT’s Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission
- Lead Generation: Researches and identifies potential business opportunities through outbound efforts, including cold calling, email outreach, and social media engagement
- Lead Qualification: Qualifies inbound leads generated through marketing campaigns, events, and other channels to determine their potential for conversion into customers
- Sales Outreach: Initiates and maintains communications with potential clients to introduce our products/services and build relationships with key decision-makers
- Pipeline Development: Maintains and manages a robust sales pipeline by effectively tracking and following up on leads using CRM tools (e.g., Salesforce)
- Collaboration: Works closely with Account Executives, Sales Managers, and Marketing teams to create strategies and solutions that align with client needs and objectives
- Market Research: Stays up to date with industry trends, competitor activities, and market needs to ensure relevant outreach and value proposition
- Reporting & Documentation: Maintains accurate records of sales activities and interactions with leads; Provides regular updates to management on lead generation progress and sales pipeline status
- Works safely always and adheres to all applicable safety policies; complies with all company policies, procedures, and standards
- Performs other duties as assigned
Knowledge, Skills, and Abilities
Excellent oral and written communication skills with strong interpersonal skills to establish working relationships with multiple departments and various levels of the organization
- Demonstrated knowledge of specialty rental industry
- Ability to work independently and within a team in a fast-paced, high-volume environment with emphasis on accuracy and timeliness
- Critical thinking and problem-solving skills
- Ability to engage with prospects and influence key decision-makers
- Excellent organizational and time-management skills
- Self-motivated with a strong desire to succeed
- Proficient with CRM tools and Microsoft Office Suite (Salesforce, HubSpot, etc.)
- Familiarity with lead generation techniques and cold outreach strategies
Requirements
Education and Experience:
- Bachelor’s degree in Business, Marketing, Engineering or related field (preferred) or an equivalent combination of education and experience
- One to two years of sales, business development, or customer service experience preferred
Supervisory Responsibilities:
- None
Travel:
- Extensive driving required; overnight travel required
- Valid driver’s license required
Physical Requirements:
- This position involves extended periods in a stationary position; additionally, occasional movement inside the office to access office machinery, file cabinets, etc.
- This role frequently communicates with others, must be able to exchange accurate information in these situations
- This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines
Work Environment:
- This job is generally performed in a retail and office environment; exposure to computer screens; exposure to noise, dust, grease, fumes, gases, heat, cold, and inclement weather conditions
- Frequently works at fast pace with unscheduled interruptions
Disclaimer:
Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.
Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.
About
HOLT Group is a renowned, family-owned company with a legacy spanning nearly a century. As a powerhouse across several industries, including heavy machinery, construction, consulting services, training, and technology, we prioritize people and values. Our commitment to a Values-Based Leadership® approach has led to trusted partnerships and collaborative endeavors. At the heart of our operations is HOLT CAT, the largest Caterpillar dealership in the nation, along with other companies focused on industrial & commercial selling, energy, technology, and training & development. We excel in selling, servicing, leasing, and renting top-of-the-line industrial machinery and are dedicated to powering the construction and industrial spaces with superior equipment. Moreover, we empower construction and development with advanced technology, along with bringing technical skills and Values-Based Leadership® to individuals and companies seeking sustainable growth. If you're seeking a fulfilling career, explore our job opportunities at HOLT Group and join our values-driven team.
HOLT Group Austin, Texas, USA Office
Austin, United States
HOLT Group Pflugerville, Texas, USA Office
Pflugerville, United States
HOLT Group Round Rock, Texas, USA Office
Round Rock, United States
Similar Jobs
Other • Utilities
Manages instructional design projects from initiation through evaluation, including curriculum design, content validation, training pilots, material updates, and program launches. Collaborates with subject matter experts, stakeholders, and vendors while leading and mentoring instructional designers. Uses instructional design methodologies, authoring tools, LMS platforms, needs analysis, project management, and training evaluations to deliver effective employee learning solutions.
Top Skills:
Addie ModelContent Authoring ToolsLearning Management Systems (Lms)
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Own global mobility and immigration programs, including case management, policy administration, compliance, vendor coordination, employee support, and process optimization. Partner with HR, Recruiting, Legal, and external providers to improve workflows using AI and automation. The role also supports benefits and leave-of-absence coordination while developing broader expertise in Total Rewards.
Top Skills:
AIAutomation
Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
Provides employee relations guidance to leaders on disciplinary actions, performance improvement plans, terminations, compliance, and workplace investigations. Manages employee relations cases, documents outcomes, analyzes trends, and collaborates with HR Business Partners, Legal, and business leaders. Supports policy interpretation, conflict resolution, legal information gathering, and consistent issue resolution. The role is fully remote for candidates in Eastern or Central U.S. time zones, with travel of up to 25%.
Top Skills:
ExcelMS OfficePowerPointServicenowWordWorkday
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
