Principal Product Manager, Product Strategy

Description

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

About the Role: 

We're seeking a Principal Product Manager to help set the long-term product strategy and vision for RDC's Client business. You'll work directly with the senior leaders across the organization, GMs of each business line to shape direction across a broad, diverse portfolio spanning both lead products (buyer and seller) and non-lead products (branding, promotions, and other brokerage software offerings). You define the strategic bets, build the business case, and hand off a clear, defensible roadmap for others to execute.

This is high-ambiguity, high-stakes work. You'll define product strategy where no playbook exists, align senior stakeholders and make the tradeoffs that shape how the product portfolio scales as it grows. You operate at the level of an internal consultant: recognized by peers and leadership up to the executive team as a strategy driver, sought out for pattern recognition and judgment that spans the whole business, not just a single product.

What You’ll Do:

• Define and drive product strategy in a high-stakes, cross-functional environment, partnering directly with the leaders in Client Products, GMs, and the Corporate Strategy team to set direction for the Client portfolio.
• Own the long-term strategic roadmap across both lead and non-lead products, translating business priorities into a coherent, sequenced portfolio that other teams build against.
• Define scope and sequencing,  from minimum-viable strategic moves through long-term vision,  and drive prioritization and tradeoffs across teams.
• Define and evolve the packaging, pricing, and tiering strategy that ties lead and non-lead offerings into one coherent, differentiated value proposition across client segments.
• Build the strategic and business case foundation for new commercial models and business opportunities, assessing the right to win before the business commits real investment.
• Establish success measures and an operating cadence - dashboards, reviews, and action plans - to track adoption, experience, and financial impact of the strategy over time.
• Prepare executive-ready materials including roadmap updates, decisions, and business reviews for leadership and governance forums.
• Drive cross-functional alignment across product, engineering, GMs, sales, and marketing, keeping complex, multi-team strategic initiatives moving without direct authority.
• Review strategic partnerships and where we buy, partner, or build, aligned to our highest-impact business areas.
• Act as an internal consultant across Client Product: bring the pattern recognition and cross-domain understanding that comes from seeing the whole business, not just one product, to help other teams see around corners.
• Represent Core Product Strategy in executive planning forums, present, defend, and sell the strategic vision, and adjust the plan when the evidence says to.
• Raise the level of strategic thinking across the broader Product organization; serve as a sounding board and mentor for other PMs working through complex, ambiguous strategic problems.

What You'll Bring:

• An established track record as a strategy driver, fully recognized by peers and leadership all the way to the ELT.
• A proven ability to define and set the “north star” on your own initiative, and a track record of successfully selling a strategic vision to skeptical stakeholders.
• Depth of understanding that spans the entire business, not just your own domain, enough to consult and collaborate anywhere in Client Product and spot patterns, risks, and dependencies others miss.
• Comfort setting direction amid high ambiguity across a broad, diverse portfolio spanning both lead-generation and non-lead software or subscription business models.
• A proven track record of gaining buy-in at the executive leadership level, and comfort independently driving cross-functional strategic decisions and escalations.
• Comfort building a business case in genuinely ambiguous, undefined problem spaces, you don't need an existing playbook to know how to structure the analysis.
• Strong financial and business acumen: P&L fluency, revenue and market sizing, and ROI/business-case modeling for new commercial models.
• Excellent communication: concise, decision-oriented storytelling and executive-ready writing and presenting, able to distill complex tradeoffs for GM and ELT audiences.
• Experience shaping new commercial models (subscription, cost-per-lead, marketplace monetization) is a strong plus.

Education & Experience

• Bachelor's degree or equivalent experience.
• 12+ years of product management experience, including significant time operating at a strategic or portfolio level rather than single-product execution.
• Demonstrated experience partnering directly with C-suite or executive level stakeholders on strategy and long-range planning.
• A track record of shaping new business lines or commercial models with measurable P&L impact.
• Experience in real estate, marketplace, or B2B subscription/services businesses.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work four or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

How We Reward You:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

Do the best work of your life at Realtor.com®

Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.