Product Marketing Manager, Assoc

Description

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

The Role:

We’re hiring an Associate Product Marketing Manager for our Client organization to turn approved product stories into finished content. Working from the story and content bill of materials (BOM) set by senior product marketing and product management, you will draft, edit, assemble, and quality-check the assets that feed marketing campaigns and programs, launches, technical readiness, education, and support.

You’ll use AI every day; running and maintaining the AI skills and agents the team builds to produce first drafts and variants, then review, correct, and finish the output. You’ll give feedback that helps the team improve those tools, and you will build your skills in how they work.

This is an opportunity to build a strong working knowledge of the real estate technology landscape, including market economics, business models, competitors, the legal and compliance landscape, and prominent technology vendors and platforms, so that the content you produce is accurate and credible with agents, teams, and brokerages.

What You’ll Do:

• BOM Production: Produce, track, and deliver specified content BOM assets, maintaining alignment with approved product stories.

• Content Writing & Copyediting: Write launch copy, FAQs, release notes, and audience variants using standard terminology and brand guidelines.

• Technical Readiness: Draft plain-language summaries, talk tracks, and functional boundaries for Sales, Success, and Care teams.

• Education & Support Content: Develop training outlines, how-to guides, and help content in partnership with internal training and support teams.

• AI-Assisted Production: Utilize AI tools to draft content variants, reviewing and editing output for story accuracy and tone quality.

• Story Fidelity & Quality Control: Audit finished assets against product specs and legal guidelines, flagging discrepancies prior to release.

• Library Maintenance: Maintain organized story libraries, BOM trackers, and asset repositories for cross-functional access.

• Landscape Tracking: Monitor market developments, competitors, and industry vendors to keep reference materials current.

• Cross-Functional Delivery: Coordinate across Marketing, Sales Enablement, Product Management, and Support to deliver assets on schedule.
  

Who You are:

You combine strong narrative instincts with an eye for detail and operational rigor. You excel at turning foundational messaging into multi-channel asset suites while maintaining a high standard of accuracy. You leverage generative AI tools to accelerate production, applying sharp editorial judgment to verify and polish the output. Inquisitive by nature, you spot inconsistencies early, ask the right questions, and bring a genuine curiosity to the real estate technology ecosystem. This role is built for someone looking to deepen their expertise in product positioning, scalable content operations, and AI-enabled marketing workflows.

What You Bring:

• Bachelor's degree or equivalent experience and 2+ years relevant experience

• Strong writing and editing skills, with attention to accuracy, tone, and consistency

• Ability to work from a brief, story, or BOM and deliver finished assets on time with minimal rework

• Hands-on experience using AI tools for writing, research, or content production, with sound judgment about checking output for accuracy

• Curiosity about the real estate technology landscape and the ability to learn quickly, including competitors, vendors, platforms, and legal and compliance considerations

• Comfort working with product managers and learning how products work well enough to describe them accurately

• Organized, reliable, and comfortable managing multiple deliverables across several teams

• Experience creating enablement, training, or support content is a plus

• Interest in building AI skills and agents is a plus

• Familiarity with real estate agent, team, and brokerage workflows is a plus; empathy for the agent experience is required

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work four or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

How We Reward You:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage

• Family forming benefits

• 13 Paid Holidays

• Flexible Time Off

• 8 hours of paid Volunteer Time off

• Immediate eligibility into Company 401(k) plan with 3.5% company match

• Tuition Reimbursement program for degreed and non-degreed programs

• 1:1 personalized Financial Planning Sessions

• Student Debt Retirement Savings Match program

• Free snacks and refreshments in each office location

• Do the best work of your life at Realtor.com

Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.