Qualitative Analyst

 We’re reinventing the market research industry. Let’s reinvent it together.

At Numerator, we believe tomorrow’s success starts with today’s market intelligence. We empower the world’s leading brands and retailers with unmatched insights into consumer behavior and the influencers that drive it.

The salary range for this role is $66,000-77,000/year + bonus

Numerator Verified Voices combines verified purchase behavior with mobile surveys to unlock consumer and shopper insights that build stronger brands. Powered by the industry's largest and most diverse consumer purchase panel, our Research Consulting team delivers unmatched insight into consumer influencers, behaviors, and opinions, and we deliver actionable, decision-driving insights for some of the world's leading brands.

Numerator is seeking a Qualitative Analyst to join our dynamic Qualitative division. This role is responsible for contributing to qualitative project success, with a focus on executing research tasks and taking increasing ownership of the guide design and reporting phases. We are looking for an individual who can support and own phases of larger projects, ensuring timely completion and high-quality deliverables. You will play a crucial role in bringing consumer narratives to life while actively incorporating new technologies into our research processes. 

Who You Are

• Curious about things you don’t know or don’t understand.
• A believer of achieving optimal results through teamwork and collaboration.
• An individual with an analytical mindset and a penchant for strong data visualization and delivering actionable insights.
• A natural storyteller.
• Excited about the possibilities of intelligently-designed technology and AI in the world of Qualitative research. 

What You'll Do

• Contribute to all phases of executing projects, from design to execution to analysis and delivery.
• Participate in ownership of the overall success of deliverables and projects, ensuring they are high quality, error-free, and on time.
• Analyze qualitative data and craft strategic, story-driven reports in Word and PowerPoint.
• Collaborate with Qualitative Consultants to deliver clear, actionable insights supported by compelling narratives.
• Create media driven outputs such as video reels and summary decks that bring qualitative findings to life.
• Integrate and leverage AI tools within the qualitative workflow to drive process efficiency, accelerate analysis, and enhance deliverable quality.
• Moderate qualitative research sessions primarily in asynchronous online platforms, guiding discussions that uncover deep consumer insights.
• Work on multiple qualitative projects simultaneously, ensuring deadlines, budgets, and client expectations are consistently met or exceeded.
• Manage your own capacity and proactively communicate availability to assist others or request support when needed.
• Provide constructive feedback for delegation to supporting operations teams as necessary.
• Actively participate in team discussions, fostering a positive team culture and contributing to survey initiatives. 

• 2+ years of supporting Qualitative research, including guide design, moderating, analysis and report writing
• Demonstrated AI fluency, including practical experience utilizing AI applications to streamline qualitative research tasks and synthesize qualitative data.
• A basic to solid understanding of qualitative research methodologies and working knowledge of consumer panels.
• Bachelor's degree or equivalent experience.
• Intermediate to advanced skills in MS Office (Word, Excel, PowerPoint).
• Demonstrated ability to work in a team-oriented, collaborative environment.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple priorities and tasks simultaneously.
• Ability to communicate clearly through both written and live settings.
• Can operate in an ever-changing environment and work within tight but reasonable deadlines. 

What We Offer You

• An inclusive, supportive, collaborative and FUN Qual team and company culture.
• A seat at the table in evolving Qualitative research using incredible data and tech capabilities.
• Market competitive total compensation package.
• Volunteer time off and charitable donation matching.
• Strong support for career growth, including mentorship programs with senior Qualitative colleagues, leadership training, access to conferences and employee resources groups.
• Great benefits package including health/vision/dental, unlimited paid time off, 401k plus matching, and more!

If this sounds like something you would like to be part of, we’d love for you to apply! Don't worry if you think that you don't meet all the qualifications here, the tools, technology, and methodologies we use are constantly changing and we value talent and interest over specific experience.