Senior Brand Manager

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Senior Brand Manager, reporting into the Sr. Manager of Brand, leads brand marketing strategy, planning and execution for half of the calendar year (1H or 2H). This includes owning key seasonal campaigns, writing briefs, aligning cross-functional teams, and ensuring brand priorities are reflected across all marketing moments. The role blends strategic planning with creative and executional leadership.

The ideal Senior Brand Manager is a strategic thinker with a deep, real understanding of brand as a business-driver, not just aesthetics. They know how to turn the big-picture into sharp briefs and standout campaigns, and they take pride in executional excellence. They're collaborative, proactive, and thrive in cross-functional environments, with strong instincts for storytelling, relevance, and consumer connection. This person brings both creative taste and operational rigor, ensuring every moment is as premium as our products and feels distinctly YETI.

Responsibilities:

• Half-Year Brand Planning: Lead the strategic planning for and organizational alignment of your half (1H or 2H), translating annual brand priorities into clear seasonal focus areas, campaign timing, and marketing briefs.
• Campaign & Project Briefing: Write compelling, insight-driven briefs that guide creative development across large brand campaigns, commercial moments, and cross-category initiatives.
• Campaign Development & Execution: With the support of Program Management, own end-to-end campaign execution, ensuring on-brand delivery across channels, including social digital, PR, Partnerships, and retail.
• Global Partnership Support: Partner with Regional Brand Managers to deliver toolkits, messaging frameworks, and brand context so they can localize global campaigns in a way that stays true to the YETI brand.
• Brand Stewardship: Uphold and evolve the YETI brand voice and identity, from major launches to everyday content, looking to infuse brand swagger wherever we can.
• Cultural & Consumer Relevance: Identify and drive opportunities for brand energy through earned media, creator and ambassador storytelling, and culturally attuned programs or activations.
• Measurement & Retrospective: Track campaign performance, share insights, and lead post mortems to inform future work.

Qualifications and Attributes:

• Bachelor’s degree or equivalent experience (strongly preferred)
• Greater than 8 years in brand marketing, ideally in consumer products or at an agency
• Proven success leading integrated, results-driven marketing campaigns
• Skilled in cross-functional collaboration and stakeholder alignment
• Experience managing and tracking budgets
• Strong strategic thinking and clear communication
• Creative problem-solver with attention to detail
• Confident giving feedback and guiding teams
• Comfortable in fast-paced, dynamic environments
• Ability to travel up to 20%
• Passion for the YETI brand

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Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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