Senior Global Partner Marketing Manager

Own the Partner Marketing Strategy

• Build and own the global partner marketing strategy and annual plan, aligned to the partner business priorities. 

• Created tailored co-marketing motions for priority partners including leveraging campaigns, digital, events, and field marketing for an overall integrated plan.   

• Collaborate with partners and the Outreach product marketing and brand teams to promote announcements via press releases, social media programs, blogs, and other types of co-created content. 

Drive Co-Marketing and Campaigns

• Plan and execute joint co-marketing campaigns with strategic partners, including content, webinars, events and paid programs. 

• Manage external market development fund (MDF) program usage; and an internal program to include allocation, partner requests, approvals, and ROI tracking. 

• Adapt global partner campaigns for regional execution in partnership with field marketing teams across NA and EMEA. 

• Measure integrated campaign performance against pipeline and revenue targets. 

• Act as the connective tissue between the Partner leaders and campaign/field marketing teams, ensuring consistent brand and c-marketing standards worldwide. 

Deliver Partner Enablement and Content

• Work with partners and product marketing to develop messaging and targeting strategy. 

• Collaborate with the product marketing and partner teams at Outreach to identify and support co-branded collateral, joint case studies, sales enablement, and campaign toolkits. 

• Support internal teams with content and campaign enablement for partners. 

Support and Create Events and Field Activations

• Coordinate partner presence at corporate and third party events, regional field events, and partner summits including Unleash, the Outreach flagship customer event. 

• Manage joint webinars and virtual events with key partners, end to end. 

Track Pipeline, Revenue, and ROI

• Track and report on partner-sourced and partner-influenced pipeline, MDF, and program ROI. 

• Manage the partner marketing budget and calendar across NA and EMEA. 

• Continuously test and optimize campaigns.  Leverage AI and data to improve efficiency, effectiveness, and velocity. 

Our Vision of You

• 5–8 years of marketing experience, including 3+ years in partner, channel, or alliance marketing supporting organizations that sell to global, enterprise, mid-market customers. 

• Experience at a B2B SaaS or technology company; AI/ML industry experience a plus. 

• A track record managing global or multi-region marketing programs across time zones and cultures. 

• Familiarity with partner ecosystems — technology alliances, channel/reseller networks, and SI/consulting partners. 

• Hands-on experience managing MDF and co-op marketing programs. 

• Strong project management skills and comfort coordinating a wide range of internal and external stakeholders. 

• Excellent written and verbal communication skills, with the ability to represent the brand consistently across joint materials. 

• Working knowledge of CRM and marketing automation platforms (e.g., Salesforce, Marketo); experience with partner marketing platforms (e.g., Crossbean, Impartner, Allbound, Zift) a plus. 

• Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership.